Dentsu India has appointed Santosh Mishra as managing partner – client management. 

Mishra Santosh will report to Ajay Gupte, chief operating officer, South Asia, dentsu, and partner closely with him on dentsu’s key client relationships across the network. 

In his new role, Mishra will bring together teams and expertise across dentsu to strengthen client leadership and help clients navigate their most critical business challenges through connected solutions. He will connect expertise across media, creativity, data and technology to address increasingly complex client needs, while bringing dentsu’s marketing, technology and consulting capabilities together to deliver meaningful and measurable business impact.

He moves from Wavemaker, where he was managing partner – digital. 

Gupte said, “The conversations we are having with clients are changing. Increasingly, the starting point is the business problem, not the discipline that will solve it. That calls for a different kind of client leadership, one that can understand the context, challenge the brief and bring the right expertise together. Santosh brings deep experience across digital, media and client leadership, with the judgement to lead these conversations effectively. His appointment will strengthen how we engage with our key clients and bring the breadth of dentsu’s capabilities to the challenges they are solving. I am delighted to welcome him to dentsu and look forward to partnering with him.”
 
Mishra added, “Rejoining dentsu is an exciting milestone. Having partnered closely with Ajay in the past, I know firsthand the clarity and ambition he brings to leadership. I am excited to bring fresh perspectives from my recent journey to help elevate our client solutions and accelerate growth across the network.”

In a career spanning over 19 years, he has also worked with iProspect and Publicis, among others.