Advertising

Sandhya Daisy Sundaram

31 Mar 2026 11:16 AM

Unfiltered: On adapting

The author states how one can miss the good old days but also seek the opportunity to try something new and create some chaos.
Amy Kean

31 Mar 2026 9:49 AM

'One thing that women rarely have, but men have in plenty, is having each other's backs'

Amy Kean, CEO and creative director, Good Shout, on why women should be ‘unlikeable', and not concentrate on being ‘badass' or ‘empowered'.
The mandate will be jointly handled by PivotRoots, the integrated digital agency and Arena Media, both part of Havas Media Network India. 

31 Mar 2026 9:09 AM

Aakash Educational Services assigns integrated media duties to Havas Media Network India

The account was won post a multi-agency pitch.
Aalap Desai

27 Mar 2026 11:09 AM

Unpopular opinion: All the love in advertising is not lost

The author urges the entire advertising industry to rediscover joy, fun, and meaning in the everyday.
Dalbir Singh continues his diary for Manifest.

27 Mar 2026 11:00 AM

Producer's Diary by Dalbir Singh

The Founder of Kiss Films captures an industry truth, where creative oversight is skipped and authority appears only for control and credit.
Image by IADE-Michoko from Pixabay

27 Mar 2026 10:59 AM

Prolonged war could remove USD 94 billion from global advertising market in two years: Warc

Warc has revealed studies for three scenarios, with projections of dipping ad spends for each.
Harshada Menon

26 Mar 2026 10:48 AM

Harshada Menon returns to Ogilvy

Was executive creative director, DDB Mudra Group.
Samir Dixit

26 Mar 2026 10:24 AM

Opinion: The advertising industry's fatal flaw - did it commoditise itself to self-decline?

The author states what the advertising industry can learn from public relations, to make sure it doesn't become the next 'Kodak'.
Airbnb's campaign with Vijay Deverakonda and Rashmika Mandanna

25 Mar 2026 4:52 PM

Airbnb turns Vijay Deverakonda and Rashmika Mandanna's honeymoon into a love letter to slow travel

Conceptualised by One Hand Clap, the campaign comprises an ad film.
The group generated USD 10 billion in new client billings

24 Mar 2026 9:39 PM

Publicis Media accounted for a third of all new media spends in 2025

COMvergence's 2025 'Global New Business Barometer' reveals that Publicis Media led both total and net new business.

Latest Stories

The Coca-Cola Company's 'Diet Coke Break' campaign.

20 Apr 2026 8:06 PM

As Miranda Priestly steps out, Runway slips into its unwinding ritual of a Diet Coke break
Archana Aggarwal

20 Apr 2026 2:25 PM

Havas Media Network India appoints Archana Aggarwal
Pradipta Basu

20 Apr 2026 1:56 PM

Pradipta Basu joins Allied Blenders and Distillers
Uber Bike's musical campaign

20 Apr 2026 11:40 AM

Uber Bike flaunts its ‘pachisi' to beat traffic blues

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Puneeth Bekal (left) and Carol Goyal

15 Apr 2026 10:51 AM

AI: Smart long-term play or another metaverse-style rush ahead of reality?
Standing left to right: Madan Mohare, Josephine Patwal, Sharat Kuttikat. Sitting left to right: Ravi Shankar, Binitha Shajesh, Shajesh Menon and Arindam Roychowdhury.

14 Apr 2026 9:03 AM

Meet Younion, the agency operating in 2030, while the world is in 2026
Clockwise from bottom left: Artsmith, team Kinnect, team Hyundai, and team Ways on stage

12 Apr 2026 11:29 AM

Manifest Play Awards 2026: Winners announced
Cyrus Broacha

09 Apr 2026 10:08 AM

‘More than cricket, sycophancy is the number one game in the country'

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