Advertising

Hephzibah Pathak

21 Apr 2026 10:39 AM

Hephzibah Pathak named CEO, WPP Creative India

She will continue in her current position as executive chairperson, Ogilvy India.
The Coca-Cola Company's 'Diet Coke Break' campaign.

20 Apr 2026 8:06 PM

As Miranda Priestly steps out, Runway slips into its unwinding ritual of a Diet Coke break

The fan-focused global campaign, comprising an ad film, is developed by WPP Open X, led by Ogilvy New York.
Archana Aggarwal

20 Apr 2026 2:25 PM

Havas Media Network India appoints Archana Aggarwal

Her most recent full-time role was at Airtel, where she served as vice president – media until 2024.
TRESemmé's campaign for its Leave-in conditioner.

20 Apr 2026 11:31 AM

Zeenat Aman channels 'Miranda Priestly', giving Apoorva Mukhija the TRESemmé fix

The campaign features an ad film inspired by The Devil Wears Prada, as its sequel releases in theatres on 1 May.
From left: Andreas Krasser, Ellie Brocklehurst, Emmanuel Sabbagh, Peter Khoury, Melissa Daniels, and S Subramanyeswar

20 Apr 2026 11:14 AM

Omnicom Advertising Asia creates regional team to build 'tomorrow's relevance today'

The six-member team includes India's S Subramanyeswar.
Yannick Bolloré

20 Apr 2026 9:04 AM

'India is a hub for product innovation, multi-market delivery, and creative excellence'

Yannick Bolloré, CEO and chairperson, Havas, shares his perspective on the Indian market, and two focus areas for the network.
The event is scheduled to be held between 22-26 June 2026.

17 Apr 2026 11:20 AM

Cannes Lions 2026: 11 Indian jurors

This is in addition to two jury presidents from the country.
Dalbir Singh continues his diary for Manifest.

17 Apr 2026 11:07 AM

Producer's Diary by Dalbir Singh

The founder of Kiss Films highlights how minor technicalities stall payments despite months of completed work.
Ruchi Sharma

17 Apr 2026 10:53 AM

Ruchi's blog: Asia's creative power lies in its hyper-local culture

The author shares insights from the Spikes Asia jury room, unpacking why culturally rooted storytelling is driving Asia's creative edge.
Jackie Shroff for Atomberg Technologies' campaign

17 Apr 2026 9:44 AM

Atomberg Technologies and Jackie Shroff share a guide to safe drinking water

Comprising an ad film, the campaign spotlights the brand's new water purifier.

Latest Stories

Shanu Singh

06 May 2026 11:02 AM

Shanu Singh returns to Standard Chartered
Shekhar Bhattacharjee

06 May 2026 10:49 AM

‘Branded content today isn't an add-on, it's part of a daily marketing strategy'
Ralson Tyres' 'Itni Aasani se Ganja Nahi Hota' campaign

06 May 2026 10:30 AM

Ralson Tyres stands the test of every road
Flipkart's SASA LELE campaign

06 May 2026 10:26 AM

Flipkart taps Kerala's 'twin town' to double down on deals

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Has influencer marketing proven enduring value?

27 Apr 2026 11:18 AM

Can influencer marketing survive its credibility crisis?
Adyasha Roy Tomar

24 Apr 2026 11:40 AM

Adyasha's blog: A brain in CCTV mode
The tag does not lecture or warn. It simply exists in a space that is already private.

24 Apr 2026 10:36 AM

When a garment label becomes a behavioural health intervention
Godrej Industries Group's new logo (left) alongside Australian agency Guerrilla's identity (right), drawing comparisons for visual similarity.

23 Apr 2026 5:45 PM

Godrej Industries' new identity resembles that of an independent Australian agency

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