Advertising

Adyasha Roy Tomar

27 Oct 2025 10:53 AM

Adyasha's blog: The confessions of a corporate 'Yassss' queen

The author reflects on how modern advertising and branding have commodified authenticity, love, and sustainability into marketable aesthetics.

Sara Tendulkar

27 Oct 2025 10:35 AM

Sara Tendulkar is the face of Cetaphil India's Gentle Exfoliating SA Range

The association will be amplified through a digital campaign that reflects her expertise and belief in mindful skincare.

Piyush Pandey

27 Oct 2025 9:13 AM

Amit Syngle, Sir Martin Sorrell and Sudhanshu Vats' tributes for Piyush Pandey

Well-wishers continue penning their thoughts about the legendary adman.

Piyush Pandey

26 Oct 2025 2:22 PM

What Piyush Pandey meant to an advertising newbie

The author reflects on the late adman's enduring influence, his human, honest ads, and the lessons that shaped a generation.

From left: Sonal Dabral, Divya Agarwal and Piyush Pandey

25 Oct 2025 2:00 PM

'Strong bonds and simple truths'

The author states how working with Piyush Pandey on new campaigns felt like living inside a dream she didn't know she had.

MS Dhoni in Arth by Emcure's campaign

24 Oct 2025 2:30 PM

MS Dhoni joins hands with Arth by Emcure

The partnership launched ‘So Jao', a campaign promoting better sleep and everyday well-being.

From left: Raj Kamble, Runzhun Rao, Prasoon Pandey, Rajiv Rao, Piyush Pandey and Sumanto Chattopadhyay

24 Oct 2025 1:37 PM

He didn't just create campaigns, he created people: Raj Kamble

The author recounts his equation with 'Piyush Mama', and shares some memories from Cannes when the latter won the Lion of St. Mark.

LIA creating the iconic moustache on Piyush's picture from his younger days.

24 Oct 2025 10:50 AM

RIP to the 'legend'

Manifest pays tribute to the advertising icon, who helped shape Indian advertising.

Dalbir Singh continues his diary for Manifest.

24 Oct 2025 10:32 AM

Producer's Diary by Dalbir Singh

The founder of Kiss Films captures the pecking order on set.

WPP Open Pro builds on WPP's AI platform, WPP Open, which helps brands plan, create and deploy content at scale.

24 Oct 2025 10:24 AM

WPP launches Open Pro

WPP Open Pro is built on the company's existing platform, WPP Open, which helps brands strategise, produce large volumes of content quickly.

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