Advertising

Ashish Bhasin (left) and Carol Goyal

15 Dec 2025 9:49 AM

'The move towards harder ROI metrics is something that clients have been looking for in any case'

Experts decode whether the CCI raids will reshape client procurement, and how pitch behaviour is likely to evolve amid the investigation.
The campaign features Instagram content creators Anuj Gupta and Sufiyan Junaid.

12 Dec 2025 11:14 AM

Wakefit delivers the perfect post-wedding solution

The campaign consists of an ad film.
Shailja Varghese

12 Dec 2025 10:51 AM

Shailja Varghese exits Omnicom Media Group India

She joined the Group in 2021 as head of content and was later elevated to the role of chief content officer.
The change is on the back of strong results from the big tech platforms and a muted impact on global trade from trade tariff.

12 Dec 2025 10:43 AM

Warc ups global ad spends by 1.5% for 2025, to close the year with 8.9% growth

India is on course to see a 4.6% rise in ad spend this year, according to the report.
Prasoon Joshi (left) and Sonal Dabral

12 Dec 2025 9:39 AM

'The strongest business results in the history of advertising have come from unforgettable ideas'

Prasoon Joshi and Sonal Dabral discuss the future of Indian advertising post the demise of Piyush Pandey.
Here's what Dalbir Singh is doing this week.

12 Dec 2025 9:31 AM

Producer's Diary by Dalbir Singh

Kiss Films' founder is picky with his Christmas gifts while hinting at the job losses due to the mergers.
Manifest's December 2025 issue

11 Dec 2025 10:36 AM

Manifest's December 2025 issue is now out

We delve into six big developments across advertising, media and marketing in 2025, along with in-depth SIBI India coverage, and more...
Josy Paul (left) and Mithila Saraf

11 Dec 2025 10:18 AM

'Ultimately, awards will evolve to reward not just creativity, but integrity'

Manifest studies 2025's big disruptions in advertising, media and marketing.
The account was won following a multi-agency pitch

10 Dec 2025 11:11 AM

Network Advertising bags creative duties for three Bajaj Consumer Care brands

The agency will handle creative and strategy for Coconut Oil, Amla, and Gulabjal brands.
The account was won following a multi-agency pitch

08 Dec 2025 8:34 AM

Tata 1mg appoints Havas Media Network India 

PivotRoots will handle digital while the traditional mandate will be handled by Havas Media India.

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Ankush Aggarwal (left) and Sahil Sikka

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Giva's 'Glow in Motion' campaign

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Dream11 had a 'NewScore' of 73.71

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Dream11 is India's 'most visible startup'
Manifest's December 2025 issue

11 Dec 2025 10:36 AM

Manifest's December 2025 issue is now out
Among the 14 leaders revealed so far, only one is female

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'Agency mergers are a sign of the times, but the lack of women leaders at the helm is more telling'
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02 Dec 2025 12:35 AM

Omnicom-IPG merger: Creative structure for India revealed

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