Innocean has renewed its global partnership with Havas Media Network which sees the latter handle the media mandate of all Hyundai Motor Group brands across key regions. 

Havas’ mandate comprises the Hyundai, Kia and Genesis brands across Europe, Middle East, Asia Pacific, and Latin America, managed in collaboration with Innocean’s international team in Seoul, its European team in Frankfurt, its Middle East team in Dubai, and its Asia Pacific teams in New Delhi and Jakarta.

Sten Jun, head - global business, Innocean, said, “We are pleased to extend our partnership with Havas Media Network, reflecting our shared commitment to delivering stronger, data-led media performance across key global markets. Together, we will continue to accelerate growth by creating more connected and effective customer experiences for Hyundai Motor Group brands."

Peter Mears, global CEO, Havas Media Network, added, "Innocean and Havas Media Network have a shared commitment to innovation, impact and global excellence at scale. In extending our storied relationship, we look forward to driving transformative business outcomes through Converged.AI, creating seamless, data-driven media experiences that are as innovative as the Hyundai Motor Group brands we proudly champion.”