Advertising

Adyasha Roy Tomar

27 Oct 2025 2:39 PM

Adyasha Roy Tomar moves to Kult

Joins as head - creative and brand communications.

The Minimalist X Eveready logos

27 Oct 2025 1:01 PM

Eveready appoints The Minimalist as its digital agency on record

The agency will steer Eveready's digital presence through campaigns, content innovation, and influencer storytelling.

Piyush Pandey delivering a talk at Cannes Lions.

27 Oct 2025 12:02 PM

'God of advertising to an island of 22 million'

Wondrlab India's integration director gives a perspective about how the Sri Lankan advertising fraternity was influenced by Pandey.

Swati Bhattacharya

27 Oct 2025 11:19 AM

Swati Bhattacharya to exit Godrej Consumer Products

She was the head of Lightbox Creative Lab.

Adyasha Roy Tomar

27 Oct 2025 10:53 AM

Adyasha's blog: The confessions of a corporate 'Yassss' queen

The author reflects on how modern advertising and branding have commodified authenticity, love, and sustainability into marketable aesthetics.

Sara Tendulkar

27 Oct 2025 10:35 AM

Sara Tendulkar is the face of Cetaphil India's Gentle Exfoliating SA Range

The association will be amplified through a digital campaign that reflects her expertise and belief in mindful skincare.

Piyush Pandey

27 Oct 2025 9:13 AM

Amit Syngle, Sir Martin Sorrell and Sudhanshu Vats' tributes for Piyush Pandey

Well-wishers continue penning their thoughts about the legendary adman.

Piyush Pandey

26 Oct 2025 2:22 PM

What Piyush Pandey meant to an advertising newbie

The author reflects on the late adman's enduring influence, his human, honest ads, and the lessons that shaped a generation.

From left: Sonal Dabral, Divya Agarwal and Piyush Pandey

25 Oct 2025 2:00 PM

'Strong bonds and simple truths'

The author states how working with Piyush Pandey on new campaigns felt like living inside a dream she didn't know she had.

MS Dhoni in Arth by Emcure's campaign

24 Oct 2025 2:30 PM

MS Dhoni joins hands with Arth by Emcure

The partnership launched ‘So Jao', a campaign promoting better sleep and everyday well-being.

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