OktoBuzz, a Mumbai-based brand consultancy and integrated communications agency, has been appointed as the social media partner for Tata Crucible Quiz.

The mandate tasks OktoBuzz with strengthening Tata Crucible Quiz’s digital presence and building a year-round community of engaged, ambitious young minds, well beyond the quiz season.

Under this partnership, OktoBuzz will aim to take that brand equity, built through decades of on-ground presence, and translate it into a digitally native, always-on community that keeps that spirit alive 365 days a year. The agency’s approach will be rooted in making Tata Crucible Quiz feel as sharp and culturally relevant in the digital space as it does on stage. 

Hemal Majithia, CEO and founder, OktoBuzz, said, “Tata Crucible Quiz has done something remarkable over the years. It has made knowledge aspirational and curiosity something worth celebrating. For us, the opportunity is to build on that legacy and bring the same spirit of curiosity, competition and discovery into everyday digital conversations. We want to create a space where young minds don't just consume content, but challenge themselves, exchange ideas and genuinely enjoy the pursuit of knowledge. That's what makes this partnership exciting for us.”