Advertising

Cadbury Bournvita's '#OGInfluencer' campaign.

05 May 2026 10:18 PM

Cadbury Bournvita puts mothers ahead of social media stars

Conceptualised by Ogilvy, the campaign consists of an ad film.
popkorn X The Coffee Bean & Tea Leaf

05 May 2026 1:30 PM

The Coffee Bean & Tea Leaf appoints popkorn

The account was won following a multi-agency pitch.
Neha Singh

05 May 2026 11:54 AM

Enormous elevates Neha Singh

Joined the agency in 2023 from JWT.
Meghana Bhat

05 May 2026 11:29 AM

Opinion: Fashion quick-comm isn't new - the desire driving it is ancient

The author argues quick fashion commerce is closing the gap between desire and delivery, reshaping how brands sell and consumers shop.
Manifest's May 2026 issue

05 May 2026 11:21 AM

May issue of Manifest is out now

The lead story of the magazine investigates how agencies are approaching awards and events amidst the layoffs in the industry.
Adyasha Roy Tomar

04 May 2026 2:27 PM

Adyasha Roy Tomar moves to Leo

Joins the agency as senior creative director.
The agency's Gurugram office will be handling the account.

04 May 2026 1:08 PM

Jindal Stainless assigns media duties to Madison Media

Account won post a multi-agency pitch. 
With this move, the agency moves beyond traditional advertising into long-form storytelling, as brands tap entertainment-led narratives on streaming platforms.

04 May 2026 10:47 AM

Rediffusion launches Rediffusion Narrative, a content division for streaming-led storytelling

The new unit will focus on web series, microdramas and brand-integrated formats, led by Ambica Kuthiala.
The two winning campaigns

01 May 2026 10:12 AM

Global Best of the Best Effie Awards 2025: McCann, The Womb bag Grand Effies

The competition is open to Gold and Grand Effie winners from national and regional Effie Awards programs around the world. 
Prianca J

01 May 2026 9:58 AM

The slow death of craft: A letter of 'This May'

The author urges the industry to stop diluting storytelling's soul.

Latest Stories

Shanu Singh

06 May 2026 11:02 AM

Shanu Singh returns to Standard Chartered
Shekhar Bhattacharjee

06 May 2026 10:49 AM

‘Branded content today isn't an add-on, it's part of a daily marketing strategy'
Ralson Tyres' 'Itni Aasani se Ganja Nahi Hota' campaign

06 May 2026 10:30 AM

Ralson Tyres stands the test of every road
Flipkart's SASA LELE campaign

06 May 2026 10:26 AM

Flipkart taps Kerala's 'twin town' to double down on deals

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Has influencer marketing proven enduring value?

27 Apr 2026 11:18 AM

Can influencer marketing survive its credibility crisis?
Adyasha Roy Tomar

24 Apr 2026 11:40 AM

Adyasha's blog: A brain in CCTV mode
The tag does not lecture or warn. It simply exists in a space that is already private.

24 Apr 2026 10:36 AM

When a garment label becomes a behavioural health intervention
Godrej Industries Group's new logo (left) alongside Australian agency Guerrilla's identity (right), drawing comparisons for visual similarity.

23 Apr 2026 5:45 PM

Godrej Industries' new identity resembles that of an independent Australian agency

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