BigTrunk Communications has announced the appointment of Santosh Pawar as a senior vice president - business. 

With this appointment, BigTrunk continues to strengthen its leadership team as it scales its presence across India and international markets. 

He moves from Sun TV Network, where he was national sales head.

Bharat Subramaniam, founder and managing director, BigTrunk, said, “Santosh’s deep experience in national media sales and advertiser partnerships adds a significant dimension to our leadership team. His understanding of brand ecosystems and market dynamics will help us accelerate our growth and strengthen our partner-led approach across categories.”

Pawar added, “BigTrunk Communications is at an exciting stage of growth where digital solutions are directly influencing business outcomes for brands. I look forward to leveraging my experience in media partnerships and market expansion to help the agency scale its impact and build stronger brand relationships across industries.”

In a career spanning over two decades, he has also worked with Shemaroo Entertainment and Zee Entertainment Enterprises, among others.