The February issue of Manifest is now available for sale.

The cover story for the issue is an excerpt from a chat with Cindy Gallop, founder of MakeLoveNotPorn, who visited India earlier this year.

We also catch up with Aditya Kanthy, president and managing director, Omnicom Advertising India, to learn about how he handled the team during the last year, from the announcement of the merger to the unveiling of the new structure.

In the ‘Media’ section, Varghese Chandy, marketing and advertising sales, Malayala Manorama Co, cuts through the rhetoric surrounding print’s decline to examine what drives trust, reach, and impact, and why Kerala continues to defy the national print narrative.

XYXX’s chief - brand and culture, Petal Gangurde, discusses building relevance in a digital-first world, and why celebrity endorsements are losing their edge for emerging premium brands.

World Cup winner, Renuka Singh Thakur, chats with us about life post the win, and why she’s started saying no to some brand endorsements.

Ahead of the release of the Good Ads Matter roundtables, we have a sneak peek into what producers and agency heads are losing sleep over.

Our focus on the ‘Pharma and Healthcare’ industry continues as Praful Akali, founder and MD, Medulla Communications, chats with Rajiv Himmat, director – marketing, PD Hinduja Hospital and Medical Research Centre. The latter highlights the importance of patient-centricity, empathy, and clinical excellence.

There’s a special focus on the agency Antkind Collective, and how Amazon MX Player has grown by building scale and habit through free and premium entertainment.

In the rapid fire section, Adarsh Atal tells us about how Rajesh Ramaswamy (Ramsam) from The Script Room taught him how to fall in love with everything advertising, while Shriram Iyer taught him how to survive it.

Our collaboration with She Directs Ads continues as Sarah Dacosta, discusses AI in film-making.

There’s more from our regular columnists, Adyasha Roy Tomar and Ruchi Sharma. Sharma writes about why critical thinking is the most underrated creative skill, while Tomar takes issue with a particular fatigue that comes from being constantly addressed.

And there's a special innovation courtesy an advertiser! 

Get the February issue here.

We also have subscription options:

For a one-year subscription, use the below link. 

We also have a six-month subscription. Get it here. 

For any subscription-related queries email aaryan@manifest-media.in.