Madison Media, a unit of Madison World, continues to reinforce its leadership bench in the North & East region with the appointment of seasoned industry professionals across digital and integrated media functions.

Vishal Kumar has joined Madison Media as vice president – digital business, North & East. In his role, Kumar will be responsible for the region’s digital growth agenda, working closely with Vivek Das, chief digital officer, Madison Media, and Mimi Deb, COO, Madison Media Plus.

Kumar returns to Madison with over 18 years of experience spanning marketing, media and digital transformation. Most recently, he founded LeapX.ai, a NASSCOM-awarded startup focused on building AI agents for paid digital advertising, sharpening his expertise at the intersection of technology, data, and digital growth. His last stint was with Wavemaker as  general manager - digital. 

Further strengthening the North & East leadership team, Madison Media has also onboarded Ambica Chaudhary as deputy general manager – integrated media.  In her new role, she will strengthen client-centric, integrated media solutions across the North & East region.

Chaudhary brings over 15 years of experience across leading global agency networks, including Starcom (Publicis Groupe), Wavemaker (WPP) and most recently PHD, Omnicom Media Group. 

In addition, Akanksha Panwar joins as deputy general manager – digital Business. Panwar moves from WPP, where she was business director. 

Kumar said, “It feels great to return to Madison at a time when the organisation is reimagining the future of advertising & media through Madison 3.0. Having spent the last few years building LeapX.ai at the intersection of AI, data and performance marketing, I’m excited to bring those learnings back to scale digital growth and build future-ready tech and data capabilities for the North and East markets." 

Deb added, “As we strengthen our North & East leadership under Madison 3.0, Vishal will play a pivotal role with his deep expertise in data and technology. Akanksha & Ambica will work closely with Vishal. Akanksha brings with her diverse category experience and digital depth. For Ambica, it is homecoming after an exhaustive international exposure in managing global brands. Together, this leadership trio will act as the growth of architects for the North and East branches of Madison.  This is just the beginning as we move towards strengthening our team aligned with Madison 3.0”.

Das said, “Vishal, Ambica & Akanksha’s appointments are deliberate as Madison 3.0 bets on digital first growth in our North and East markets. Vishal’s mix of platform scale, AI entrepreneurship at LeapX.ai and deep agency craft makes him the growth architect we need for this phase. As we roll out GPS, MbrAIn and Catalyst OS, he will help translate our AI-powered stack into sharper market choices, stronger systems of effects and tighter brand–commerce integration for clients in these regions. Ambica strengthens our integrated media leadership with deep cross-category and global agency experience, helping us deliver sharper, client-centric solutions. Akanksha brings strong, full-funnel digital depth and innovation-led execution to accelerate solution-led, integrated outcomes. Together, this leadership bench significantly elevates our North & East growth agenda.”