Advertising

Yuichi Toyoda

23 Apr 2026 9:30 AM

'What doesn't work gets reshaped fast in India, and this may be rooted in jugaad'

Yuichi Toyoda, CEO, dentsu APAC, explains why he and the network are extremely bullish about the Indian market.
E-comm drives CTV ads in first 22 matches of IPL 2026

22 Apr 2026 11:38 AM

IPL 2026: E-comm dominates CTV ad spend at 35%

Among Advertisers, Star India (JioHotstar) leads on CTV and Google tops Linear TV for the first 22 matches of the season, as per TAM data.
Sir Martin Sorrell

22 Apr 2026 9:28 AM

'Have never seen India so vibrant and energetic'

Sir Martin Sorrell, executive chairperson, S4Capital, explains why he is enthusiastic about the Indian market.
The appointment follows recent work by Glassbox with Ageas Federal, as it continues to build its portfolio across brands including McDonald's, Tata Motors, JioThings and Star Health.

21 Apr 2026 12:02 PM

Gokul Agro assigns Glassbox for its integrated brand and growth duties

Partnership will cover Gokul Agro's consumer portfolio with an emphasis on clearer positioning and stronger storytelling.
Aalap Desai

21 Apr 2026 11:05 AM

Unpopular opinion: Gen Z makes advertising easier

The author states that Gen Z isn't making things difficult and how they are better than most at not pretending.
Leo's 'The Unofficial Official Sound of F1' and Ogilvy's 'Vi Beads'

21 Apr 2026 10:54 AM

Clio Awards 2026: 20 wins for India; Leo and Ogilvy among Gold winners

Ogilvy most-awarded Indian agency with a total of six wins.
Hephzibah Pathak

21 Apr 2026 10:39 AM

Hephzibah Pathak named CEO, WPP Creative India

She will continue in her current position as executive chairperson, Ogilvy India.
The Coca-Cola Company's 'Diet Coke Break' campaign.

20 Apr 2026 8:06 PM

As Miranda Priestly steps out, Runway slips into its unwinding ritual of a Diet Coke break

The fan-focused global campaign, comprising an ad film, is developed by WPP Open X, led by Ogilvy New York.
Archana Aggarwal

20 Apr 2026 2:25 PM

Havas Media Network India appoints Archana Aggarwal

Her most recent full-time role was at Airtel, where she served as vice president – media until 2024.
TRESemmé's campaign for its Leave-in conditioner.

20 Apr 2026 11:31 AM

Zeenat Aman channels 'Miranda Priestly', giving Apoorva Mukhija the TRESemmé fix

The campaign features an ad film inspired by The Devil Wears Prada, as its sequel releases in theatres on 1 May.

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Adyasha Roy Tomar

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The tag does not lecture or warn. It simply exists in a space that is already private.

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When a garment label becomes a behavioural health intervention
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23 Apr 2026 5:45 PM

Godrej Industries' new identity resembles that of an independent Australian agency

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