D&AD has announced Nils Leonard as president. 

Before co-founding Uncommon Creative Studio, Leonard was chairperson and chief creative officer, Grey London.

Leonard takes up the presidency as D&AD prepares to bring its creative community together in a new way. In June 2027, D&AD Festival and New Blood Festival will come together for the first time as D&AD Alive, bringing established and emerging creative talent under one roof to explore the tensions shaping creativity today and what comes next.

Taking place at Tobacco Dock, London from 28–30 June 2027, D&AD Alive will bring together emerging talent, agencies and studios, brands and in-house teams, and creative leaders from around the world. As president, Leonard will curate a series of president lectures as part of the festival programme.

Leonard said, “D&AD has shaped me and so many people I admire, so being asked to be president is a genuine honour. Creativity is one of the most powerful forces in the world. It builds brands, businesses and culture. Yet almost everywhere we talk about it like a luxury, something nice to have, rather than the engine behind our economies and our future. Too many young people are never shown what creativity can be, or that it’s a career, a skill and a way of solving problems. I want to use this year to change that, and to make the case for creativity as something every country should be proud of and invest in. Creativity is our very own human magic, and it is stronger than we think.”

Tim Lindsay, chairperson, D&AD, added, “Nils has always been a powerful advocate for creativity and original thinking. He’s built his career challenging convention, backing ambitious ideas and pushing for work that has genuine impact. D&AD has always stood for creative excellence and the people behind it – setting the bar for great work while giving people the training, opportunities and support to reach it. As we bring different generations, disciplines and perspectives together through D&AD Alive, Nils brings exactly the energy and point of view we want from our President. I’m delighted to welcome him, and I’d also like to thank Lisa Smith for everything she has brought to D&AD and the creative community during her presidency.”

Nils Leonard, succeeds current D&AD president, global chief creative officer, Uncommon, Lisa Smith following her one-year term, who was appointed during her time as global executive creative director.