Kora by NM, founded by Nilesh Chhadva and Mitesh Sumbad, has appointed actor Aditya Roy Kapur as its brand face as it looks to strengthen its presence in India and international markets.

The association is built around the brand’s philosophy, 'For Your Every Celebration', which focuses on occasionwear for traditional festivities, personal milestones and other social occasions.

Kapur will feature in a campaign showcasing the brand’s approach to contemporary Indian dressing. The campaign coincides with the launch of Kora’s new occasionwear collection, which includes kurtas, bandi sets, Jodhpuri, Nawabi and Indo-Western ensembles.

The collection features a palette of black, creams, ivory and deeper tones, combining Indian craftsmanship with contemporary silhouettes. It is designed for a range of occasions, with an emphasis on understated styling.

Kora has 31 stores across India, the UK and Dubai, and is preparing to enter the US market. The association with Kapur comes as the brand looks to expand its reach across domestic and international markets.

Nilesh Chhadva and Mitesh Sumbad, founders, Kora by NM, said, "Celebration has always been at the heart of Kora, and our vision is to be part of every moment that matters to the modern Indian man. Aditya Roy Kapur embodies the charm, confidence and individuality that define the Kora Man. As we continue to grow and evolve, this association marks an exciting new chapter for us, bringing our philosophy of ‘For Your Every Celebration’ to life.”