Marketing

Harmeet Singh

12 May 2025 10:28 AM

Reduced prices so that customers can come to us and shop for day-to-day products: Harmeet Singh

The Body Shop's chief brand officer discusses its ‘More Love for Less’ campaign, brand's positioning in the crowded beauty market, and more...
Shraddha Kapoor for Pynk

08 May 2025 4:05 PM

Lux Industries launches Pynk

The women's wear brand has signed Shraddha Kapoor as its brand ambassador.
The Gen Z Playbook tracks values and spending of the cohort

08 May 2025 3:40 PM

80% Gen Z consumers trust influencers over celebrity endorsements: Report

The cohort further values relatable recommendations from micro-influencers versus mega-influencers, as per the ET Snapchat Gen Z Index.
Sai Narayan

08 May 2025 9:33 AM

Brands are built on sports in India: Sai Narayan

Policybazaar's CMO on the need for unconventional marketing in a low-penetration category, embracing ‘hard truths' in campaigns, and more...
Anurag Mathur

07 May 2025 11:36 AM

70% of Indians prioritise experiences over material possessions: Bain & Company's Anurag Mathur

In a talk held at Condé Nast's Luxury Conclave, Mathur discussed the driving factors behind India's growth in the luxury market.
The FMCG company also reported a 20% YoY increase in consolidated revenue, reaching INR 2,730 crore, alongside significant growth in India and international markets.

05 May 2025 11:06 AM

Marico board approves re-appointment of Saugata Gupta as MD and CEO

Gupta joined Marico in 2004 as marketing head, became CEO of India Business in 2007, and has served as MD and CEO since 2014.
Abhay Kumar

02 May 2025 3:25 PM

Abhay Kumar joins BPTP

His previous stint was at DAMAC Properties, where he was senior vice president -  marketing and digital.
Pritika Shah (Picture credits: MMA Global)

02 May 2025 1:44 PM

HDFC Life elevates Pritika Shah

She was senior vice president - marketing and CSR.
He had joined the organisation in 2011 as assistant brand manager, Asia Pet Care (Brand: Eukanuba, Iams).

02 May 2025 1:33 PM

Sahil Sethi exits P&G after a 14-year stint

He was senior marketing director, P&G Health Care India.
Brands can choose to sponsor a collection of video content on LinkedIn by running video ads ahead of the content

02 May 2025 11:14 AM

LinkedIn rebrands its Wire Program as BrandLink

Expands to allow advertisers to align with editorial content from leading creators, publishers and industry voices on the platform.

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