Marketing

The October issue

05 Oct 2026 11:38 AM

Manifest's October issue out now

The lead story examines how festive advertising has become a recurring flashpoint for online backlash.
Karishma Bhalla, founder, Foodstrong (left) and Sara Ali Khan

05 Oct 2026 11:32 AM

Foodstrong signs Sara Ali Khan as its brand ambassador

The actor will feature across Foodstrong's upcoming campaigns, digital platforms and new-product initiatives.
Picture courtesy: Falguni Shah

01 Oct 2026 12:10 PM

Opinion: Turns out, spirituality has entered the experience economy

The author states how spiritual organisations aren't becoming commercial brands, they are learning the language of contemporary experience.
Rohit Sharma for Freyr Energy

30 Sep 2026 6:01 PM

Rohit Sharma partners with Freyr Energy as brand ambassador

To highlight the association, the brand has rolled out a campaign, 'Solar Ho, Toh Freyr Ho!', featuring Sharma. 
Anubha Jhawar

30 Sep 2026 10:31 AM

Opinion: Festive marketing beyond the gold oil - why design and experience matter more than ever

The author examines how brands can create more meaningful gifting experiences putting emotional connection at the centre of festive design.
Rajkummar Rao

29 Sep 2026 4:10 PM

Rannr names Rajkummar Rao as brand ambassador

The sports and athleisure footwear brand from House of Lehar will feature Rao across digital, e-commerce, retail, print and outdoor campaigns.
Nivedeeta Moirangthem

28 Sep 2026 9:21 AM

We aim to build a really loved brand: Nivedeeta Moirangthem on Ikea India's next chapter

Ikea India's country communication manager on how the brand is expanding beyond furniture to create deeper consumer experiences.
Image courtesy: LinkedIn

28 Sep 2026 9:01 AM

Karun Arora ends five-year stint at vivo

Was chief marketing communications officer.
Muthoot FinCorp bags BCCI title sponsorship rights for Indian cricket until 2028

24 Sep 2026 7:14 PM

Muthoot FinCorp bags BCCI title sponsorship rights

The Kochi-based financial services company will hold title rights for India's international and domestic matches until March 2028.
Zeenah Vilcassim

24 Sep 2026 2:49 PM

Zeenah Vilcassim joins DailyObjects

She moves from Nothing India, where she was interim marketing director (India CMO).
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Latest Stories

For brands and marketers, the findings suggest that Gen Z's festive consumption is not necessarily driven by novelty or large-scale celebrations.

05 Nov 2026 2:58 PM

71% of Gen Z prefer traditional Diwali celebrations, finds Sanrio survey
Hershey's Kisses recent edition of its 'Giving Kisses Is Hard' campaign.

05 Nov 2026 1:13 PM

Hershey's Kisses adds a spark of romance to Diwali family chaos
Gaurav Chugh

05 Nov 2026 11:03 AM

Gaurav Chugh moves on from Sun Pharma
Team Mindshare

05 Nov 2026 9:13 AM

'Healthy push between our agencies will continue'

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