Marketing

Ranbir Kapoor (left) and Rashmika Mandanna

01 Dec 2025 4:08 PM

AU Small Finance Bank signs Ranbir Kapoor and Rashmika Mandanna as brand ambassadors

Aims to leverage the pan-India appeal of both actors to accelerate its universal bank transformation.
MS Dhoni is brand ambassador for Panasonic air conditioners portfolio in India

01 Dec 2025 4:06 PM

Panasonic teams up with ‘Captain Cool' MS Dhoni for its air-conditioners portfolio

With this association, the diversified technology company aims to build stronger consumer affinity across the country.
Adityan Kayalakal

01 Dec 2025 1:30 PM

Adityan Kayalakal joins Pocket FM

Moves from Jupiter, where he was vice president - marketing.
Shyam Motwani

28 Nov 2025 11:21 AM

'Our aim is to weave digital mindfulness into everyday life, not confine it to the virtual world'

Godrej Enterprises Group's Shyam Motwani talks about redefining home safety through digital mindfulness, and more...
Srivats TS

27 Nov 2025 7:07 PM

Srivats TS joins Reliance Retail

Moves from Netflix, where he was vice president - marketing.
Matthew Cordiner

27 Nov 2025 10:47 AM

'For a whisky brand, it's not just what's in the glass — it's the culture and history behind it'

Matthew Cordiner, global whisky ambassador, Bacardi, on heritage and why whisky storytelling matters.
Ramprasad Sridharan

27 Nov 2025 10:38 AM

Ramprasad Sridharan joins Puma India

He moves from United Colors of Benetton India, where he was CEO and MD.
Asian Paints teams up with BCCI

26 Nov 2025 10:32 AM

Asian Paints teams up with BCCI as the ‘official colour partner of Indian cricket'

The three-year association will cover all men's, women's, and domestic series played in India, spanning over 110 matches.
Adyasha Roy Tomar

25 Nov 2025 11:05 AM

Adyasha's blog: The rebrand of rebellion

The author states how brands are being silly by making rebellion their entire identity.
Bikram Basu

24 Nov 2025 10:53 AM

It's a cluttered, fragmented market, so we have to not just deliver, but over-deliver: Bikram Basu

ABD Maestro's MD on building a design-led, culture-forward portfolio for India's new-age spirits consumer.

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