Marketing

Yami Gautam Dhar for CaratLane

26 Mar 2026 2:28 PM

CaratLane signs Yami Gautam Dhar as its brand ambassador

To highlight the association, the brand has also rolled out a campaign, 'Heera Har Heere Ke Liye', featuring the actor.

Zydus Wellness taps Milind Soman for Glucon-D Recharge

26 Mar 2026 11:18 AM

Zydus Wellness taps Milind Soman

Forays into performance hydration segment with the launch of Glucon-D Recharge.

Adhira & Appa taps Shruti Haasan and Murali Sharma

26 Mar 2026 11:01 AM

Adhira & Appa onboards actors Shruti Haasan and Murali Sharma as brand ambassadors

The association aims to strengthen its vision of building a café brand that blends tradition with a modern touch.

Sundeep Chugh

26 Mar 2026 10:13 AM

'For the next 12-18 months, OVS' intent is to present a strong global Italian flagship identity'

Sundeep Chugh, managing director, OVS India, on its India playbook, Mumbai entry, retail-first strategy, campaigns, and expansion plans.

Tara Kapur

24 Mar 2026 11:36 AM

Tara Kapur elevated at Duolingo English Test

Steps into a global role from her current designation of market lead - India.

George Abbott

24 Mar 2026 9:56 AM

Oura bets on accuracy and privacy to thrive in the Indian market

George Abbott, head - international expansion, Oura, shares marketing plans for the ring, and why he believes it will succeed in India.

Tara Kapur

23 Mar 2026 11:24 AM

‘Must actively build trust, counter myths, and reinforce the long-term value of global education'

DET's market lead - India, Tara Kapur on scaling a challenger brand and why functional products need emotional storytelling to win.

Sandip Chintawar

23 Mar 2026 11:07 AM

Marketing in the moment: How AI agents respond to customer signals in real time

The author explores how AI turns fleeting customer signals into real-time, personalised actions, where seconds define conversions and brand relevance.

Varun Shah

23 Mar 2026 11:03 AM

Publicis Production elevates Varun Shah

To oversee production transformation across the US, UK and France, with delivery routed through global hubs including India.

Shweta Bajpai

20 Mar 2026 10:33 AM

Micro-drama has a lot of affiliation with what we do on our platform already: Shweta Bajpai

Meta's director - media and entertainment (India) explains how the category is evolving and the opportunities in the segment.

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