Marketing

David Shulman

09 Feb 2026 10:30 AM

If AI is used to serve the brand and not the user, it could widen the CX gap: David Shulman

As the X Index 2025 report points to a rising impact of CX debt, the Havas CX global CEO outlines where brands may be getting it wrong.
Mohammed Siraj

05 Feb 2026 2:43 PM

Hell Energy Drink onboards Mohammed Siraj

As a face of the brand, Siraj will feature across Hell Energy Drink's integrated marketing ecosystem.
Suryakumar Yadav

05 Feb 2026 2:06 PM

Suryakumar Yadav backs EM5 as investor and partner

The cricketer joins the homegrown D2C fragrance brand in a strategic partnership to drive cultural relevance and digital-first growth. 
McDonald's has won a total of 102 awards at Spikes Asia

05 Feb 2026 10:28 AM

Spikes Asia 2026: McDonald's named 'Advertiser of the Year'

The award will be presented to Angelina Villanueva, CMO, Asia business unit, McDonald's, at an awards gala to be held in Singapore on 12 March.
Founded in 2019 by husband-wife duo Vibha Harish and Soorya Jagadish, Cosmix focuses on vegan and gut-friendly formulations, guided by a root-cause approach to wellness and sustainable sourcing practices. 

04 Feb 2026 11:01 PM

Marico to acquire majority stake in Cosmix in INR 375 crores deal

FMCG major to buy 60% stake in the functional wellness brand; founders to retain balance and continue leading the business.
Publicis Groupe announces the latest advancement in its 'Working With Cancer' initiative to build supportive, recovery-forward work cultures for employees with cancer

04 Feb 2026 6:19 PM

Publicis launches global campaign to advance its Working With Cancer initiative

New research reinforces the link between work and recovery, inspiring businesses to take renewed action for employees with cancer.
Brett Lee

03 Feb 2026 2:00 PM

Danube Properties signs Brett Lee as global ambassador

The partnership marks a significant step in strengthening Danube's global brand presence and deepening engagement in international markets.
Virat Khullar

03 Feb 2026 9:25 AM

Hyundai leverages ICC partnership by celebrating fans with Shah Rukh Khan ahead of T20 World Cup

Virat Khullar, head - marketing, Hyundai Motor India, explains the campaign approach, which has a unique CTV aspect to it.
Amrith Gopinath

02 Feb 2026 11:04 AM

‘We want people to love DLF malls for what we stand for, not just for the stores inside them'

Amrith Gopinath, chief marketing officer, DLF Retail, on how experiences are becoming the new currency of retail performance.
Amritraj Kaur

30 Jan 2026 10:38 AM

Amritraj Kaur joins Carrefour

She moves from BnC Foods, where she was chief business officer.

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