Marketing

KL Rahul fronts Crocs' ‘Play Hard. Rest Easy.' campaign

18 Mar 2026 4:51 PM

Crocs taps KL Rahul to anchor ‘Play Hard. Rest Easy.'

Marks the first time an Indian athlete takes on the role of global brand ambassador for the footwear label.
BHIM Payments app names MS Dhoni as brand ambassador

18 Mar 2026 11:26 AM

BHIM Payments app names MS Dhoni as brand ambassador

The association marks a strategic step in the app's next phase of growth focused on scale, inclusion, and long-term user confidence.
Left to right: Siddharth Jhawar, Abhishek Shetty, Deepak Gupta and Pratik V Udeshi.

18 Mar 2026 10:56 AM

ad:tech 2026: 'An incorrect 10-minute delivery is worse than a correct 12-minute one'

Panellists highlight how q-comm is evolving beyond speed into a high-intent, behaviour-driven ecosystem built on relevance and consistency.
Nidhi Rastogi

16 Mar 2026 10:58 AM

In India, sports has a strong cultural connection and athletes are widely respected: Nidhi Rastogi

Uniqlo's marketing director discusses the brand's recent collaboration with Jasprit Bumrah, role of celebrity ambassadors and more...
Audi India appoints Wondrlab as brand communication partner

16 Mar 2026 10:39 AM

Audi India names Wondrlab as brand communication partner

The account was won post a multi-agency pitch.
Ahaan Panday (left) and Aneet Padda

13 Mar 2026 5:11 PM

Pepsi partners with Ahaan Panday and Aneet Padda

To highlight the association, the brand has rolled out a campaign featuring the actors.
Through the collaboration, members who link their accounts can earn five Marriott Bonvoy points for every INR 500 spent on Swiggy services such as Food Delivery, Instamart and Dineout.

13 Mar 2026 1:59 PM

Marriott Bonvoy, Swiggy partner to turn everyday orders into loyalty rewards

Users will earn Marriott Bonvoy points across Swiggy's food delivery, q-comm and dining services, extending travel rewards into spending.
Vinay Muralidhar Tonse

12 Mar 2026 3:23 PM

Yes Bank appoints Vinay Muralidhar Tonse

The former SBI managing director will take charge on 6 April, succeeding Prashant Kumar after RBI approval.
Piruz Khambatta

12 Mar 2026 12:11 PM

True satisfaction comes from doing good for the broader ecosystem, not just profits: Piruz Khambatta

Rasna International's chairperson on its summer campaign, choosing Rakul Preet Singh, nutrition-led differentiation and scaling Jumpin.
An ad film has also been rolled out on Myntra's Instagram page to highlight this launch. 

11 Mar 2026 8:20 PM

Malaika Arora launches Maejoy, a lifestyle-first accessories brand

Co-created with Exceed Entertainment and Myntra Jabong India, the brand debuts with handbags and lab-grown diamond jewellery.

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Ten campaigns were recognised across four categories: Hindi-speaking markets, non-Hindi-speaking markets, Digital, and Bharat Connect.

24 Jun 2026 4:31 PM

Cadbury Dairy Milk, KitKat and Tata Salt top Kantar's most effective ads list for 2025
From left: Kameryn Stanhouse, Maria Sharapova, and Usama Al-Qassab

24 Jun 2026 3:50 PM

Cannes Lions 2026: 'Want tech to be brilliant and enhance experiences, but it has to be invisible'
Dept's 'Secret Garden'

24 Jun 2026 3:27 PM

Cannes Lions 2026: Live action from day three
Avishek Ghosh

24 Jun 2026 3:24 PM

Cannes Lions 2026: Lions, light, and a little madness

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The festival is running between 22-26 June

22 Jun 2026 6:02 PM

Cannes Lions 2026: India opens Lions account 
From left: Pedro Pina, Rick Pineda, Christian Racioppi, Daniel Sturridge and Ben James

22 Jun 2026 5:14 PM

Cannes Lions 2026: The power is moving away from the broadcasters - Daniel Sturridge
Day one of the festival

22 Jun 2026 5:00 PM

Cannes Lions 2026: Updates from day one
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30 May 2026 1:25 PM

Good Ads Matter Awards 2026: Winners

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