Marketing

Tarun Garg

15 Oct 2025 10:48 AM

Hyundai Motor India elevates Tarun Garg

Garg succeeds current MD, Unsoo Kim, who will return to South Korea to take on a strategic role at Hyundai Motor Company.

Rishi Patnaik

14 Oct 2025 6:23 PM

Kult appoints Rishi Patnaik

Joins from Nykaa where he was serving as senior vice president.

Nidhi Rastogi

13 Oct 2025 9:19 AM

The plan is to achieve the INR 3,000 crore revenue milestone: Nidhi Rastogi

Uniqlo India's marketing director discusses the brand's expansion, festive season strategies, and other key topics.

Aryan Anurag

13 Oct 2025 9:19 AM

Opinion: Why personal branding for founders is essential for early-stage startups to succeed

The author argues that human connection, not ads, drives early-stage startup success.

The report equips marketing professionals with actionable strategies to integrate data across channels.

10 Oct 2025 2:00 PM

85% marketers feel confident measuring ROI, yet only 32% do so across all media channels: Report

The Nielsen Marketing ROI Blueprint reveals measurement gaps and shows brands how to unify data, optimise spend, and boost business impact.

Freedom Refined Sunflower Oil onboards Rahul Dravid as brand ambassador

09 Oct 2025 5:10 PM

Freedom Refined Sunflower Oil onboards Rahul Dravid as brand ambassador

Through this association, the veteran cricketer will feature in the brand's campaigns across television, digital, and social media.

Hitesh Yadav

09 Oct 2025 3:06 PM

Hitesh Yadav joins Rupee112

He moves from Sammaan Capital, where he was digital marketing lead.

For over a decade, impressions and CTRs defined digital marketing success - promising scale, clarity, and easy measurement. But that system is starting to crack.

09 Oct 2025 10:59 AM

Why attention metrics still struggle to break through in India

Despite reaching Gen Z at scale, brands are struggling to hold their attention, we set out to see if marketers are ready to rethink ROI.

Samantha Ruth Prabhu

08 Oct 2025 10:59 AM

Samantha Ruth Prabhu is now the face of Joyalukkas

The association will soon come alive through an integrated global campaign featuring Prabhu.

Strategy is at crossroads, according to marketing strategists worldwide

07 Oct 2025 7:17 PM

Globally 80% strategists believe strategy must adapt to remain relevant: Warc report

62% say strategy is treated as expendable when there are budget constraints, according to the 'Future of Strategy 2025' report.

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