Marketing

The brand jury will be judging the creative category

03 Mar 2025 12:11 PM

Good Ads Matter Awards 2025: Brand jury unveiled

The early bird deadline has been extended to 7 March.
Aarthy Sridhar

27 Feb 2025 4:12 PM

Gulf Oil India appoints Aarthy Sridhar as CMO

She moves from Unilever after a stint of 13 years, where she was most recently head, wellbeing nutrition, HUL.
These claims likely violate ASCI and Central Consumer Protection Authority (CCPA) guidelines on misleading promotions.

27 Feb 2025 4:07 PM

Consumer groups call for a ban on opinion trading platforms in India

NICI and leading consumer organisations urge government action over misleading advertisements and financial risks by betting platforms.
KKR teams up with Vikram Solar ahead of IPL 2025

27 Feb 2025 3:20 PM

KKR teams up with Vikram Solar to inspire a sustainable tomorrow

The brand aims to leverage KKR’s fan base and the sport’s influence to drive awareness and action toward renewable energy solutions.
Mohan Goenka

27 Feb 2025 11:39 AM

A single word change took us from an INR 700 crore to a 20,000 crore market: Emami’s Mohan Goenka

Goenka chatted with us on the brand’s decision to rebrand its men’s fairness cream to ‘Smart and Handsome’, its expansion plans, and more.
Neha Bareja

25 Feb 2025 10:49 AM

Neha Bareja joins Acko Drive

Moves from Acko, where she was senior director - content and influencer marketing.
India's problem of pesky calls is spiralling out of control, according to reports

24 Feb 2025 12:04 PM

Telemarketing: Bane for users, obsolete for brands?

In our latest issue, we explore whether it’s time to retire this OG marketing tool in today’s era of AI and targeted social-media marketing.
Shah Rukh Khan has been roped in as brand ambassador by Elan Group

24 Feb 2025 10:11 AM

Elan Group ropes in Shah Rukh Khan as brand ambassador

With this, the real estate brand is all set to further transcend the boundaries and redefine opulence in the ultra-luxury segment.
Samantha Ruth Prabhu in the Nivea India commercial

20 Feb 2025 5:03 PM

Samantha Ruth Prabhu named ambassador for Nivea India’s Luminous Even Glow range

The brand unveiled its latest skincare range through a TVC featuring the actor.
Ranveer Singh and Petr Janeba

20 Feb 2025 1:12 PM

Škoda Auto India signs Ranveer Singh as 'brand superstar'

To highlight the association, the brand will roll out a film by the end of March.  

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Aabhinna Suresh Khare

16 Jun 2025 10:44 AM

Aabhinna Suresh Khare joins Nucleus Software
Dettol's #DadsCanToo Father's Day campaign

16 Jun 2025 10:42 AM

Dettol gives a shoutout to shared parenting on Father’s Day
Ruchi Sharma

16 Jun 2025 10:33 AM

Keeping it human: The impact of human creativity
Dalbir Singh's daily blog from the Cannes Lions International Festival of Creativity.

16 Jun 2025 10:33 AM

Cannes Lions 2025: Producer's Diary by Dalbir Singh (day one)

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With the launch of this AI-driven media company, WPP Media unites media, data and production capabilities

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WPP Media replaces GroupM as WPP’s global media company
Enormous and Famous Innovations win big on the last day of Goafest

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Abby Awards 2025: Enormous bags 'Creative Agency of the Year', Famous bags two Grands Prix
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Rakesh Hinduja (left) and Shormistha Mukherjee.

06 May 2025 10:22 AM

Credibility vs clout: The changing currency of awards

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