Marketing

The unified platform will accelerate service delivery, improve operational resilience, and adapt swiftly to evolving market needs.

18 Sep 2025 3:06 PM

Vi, TCS deepen partnership with AI-powered customer experience platform

Five-year deal to modernise the brand's business support systems with TCS' solutions.
Sandeep Tanwani

18 Sep 2025 8:40 AM

Want to take the brand from instant fixes to instant ingenuity: Sandeep Tanwani

We caught up with Pidilite Industries' CMO to discuss its recent AI campaign, balancing the brand's heritage with new-age formats, and more…
Gill embodies values of performance, discipline, and excellence, qualities that resonate deeply with Bowlers' brand philosophy.

17 Sep 2025 11:29 AM

Allana Consumer Products teams up with Shubman Gill for Bowlers

The brand and Gill aim to inspire pet parents to make informed nutritional choices.
The newly appointed brand ambassadors also reflect the bold spirit and unapologetic ambition that define Royal Stag's “Live It Large” philosophy.

16 Sep 2025 8:18 PM

Seagram's Royal Stag brings on Sidharth Malhotra, Badshah, Naga Chaitanya and Payal Dhare

Expands its cultural footprint with four new ambassadors across cinema, music, sport, and gaming.
ZOFF Foods onboards Natasha Gandhi as digital ambassador

16 Sep 2025 3:39 PM

Zoff Foods ropes in Natasha Gandhi as digital ambassador

The collaboration comes on the heels of the brand's expansion into the ready-to-cook category and partnerships with Reliance Retail and D-Mart.
Fatima Sana Shaikh for Kaya

16 Sep 2025 2:02 PM

Marico signs Fatima Sana Shaikh as its brand ambassador

As per the brand,  the actor perfectly embodies the values of today's Indian beauty seeker – real, self-assured, and unfiltered.
This move further cements TCS's commitment to New Zealand, where the company has been a long-term partner in driving digital innovation across industries through its TCS Co-Innovation Network (COIN). 

15 Sep 2025 3:42 PM

The Warehouse Group appoints Tata Consultancy Services to drive strategic IT transformation

Partnership to simplify managed services, modernise platforms, and build digital and AI skills across the workforce.
Yugam Pant

15 Sep 2025 3:18 PM

Yugam Pant joins WPP Media

Will spearhead MFG India for the Google India account at the media company.
Zoher Kapuswala

15 Sep 2025 2:23 PM

Zoher Kapuswala gets a new role at Ferrero India

His current mandate is regional marketing manager - Ferrero brands.
Suzuki Motorcycle India announced a collaboration with Japanese Anime character

15 Sep 2025 11:02 AM

Suzuki Motorcycle India announces collaboration with Japanese Anime character for Suzuki Avenis

The partnership was showcased at the ‘Mela! Mela! Anime Japan!!' festival in New Delhi on 13-14 September 2025.

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