Marketing

Sujala Martis (left) and Manasi Narasimhan

29 Nov 2024 9:10 AM

Marketing Manifest Stations with Manasi: Episode three

The third episode features Sujala Martis, director - consumer marketing, Platinum Guild International (PGI).
The updated brand identity features a striking purple colour while still incorporating the cursive logo that resembles the founder Pirojsha Godrej’s signature.

28 Nov 2024 6:14 PM

Godrej Enterprises Group rebrands

Rolls out a new logo and campaign conceptualised by Lowe Lintas to emphasise this revitalised identity.
Rohit Sharma

28 Nov 2024 5:38 PM

ixigo Trains appoints Rohit Sharma as brand ambassador

Rolls out a campaign to highlight the association.
From left: Neha Ahuja, Raja Ganapathy and S Subramanyeswar (Subbu).

28 Nov 2024 11:42 AM

'The younger audience buys into the experience first and the brand later’ 

MullenLowe Group’s S Subramanyeswar and Spring Marketing Capital’s Raja Ganapathy shared insights on brand fandom during Spotify Hits.
Aditya Tandon

28 Nov 2024 11:40 AM

Aditya Tandon moves on from Network 18

He served a stint of nearly 12 years, having joined the network in February 2013 as vice president (head) - brand marketing.
Anika Malik Wadhera

27 Nov 2024 4:18 PM

Anika Malik Wadhera joins The Good Glamm Group

She moves from Sirona Hygiene, where she was head of marketing.
Ramya Venkat

26 Nov 2024 7:45 PM

Ramya Venkat joins Abbott

Moves from Unilever, where she was senior regional brand manager - Indulekha.
Cricketers M.S. Dhoni, Virat Kohli and Sachin Tendulkar topped the celebrity brand endorsers ranking

26 Nov 2024 4:09 PM

Virat Kohli, MS Dhoni, and Sachin Tendulkar top ‘Brand Endorser 2024’ list: Report

Male cricketers outshine Bollywood A-listers as popular celebrities across age and gender categories in the report by Hansa Research.
Video is the most compelling and trusted format to build B2B influence in India, as per the LinkedIn study

26 Nov 2024 11:30 AM

66% B2B buyers in India say video content helps inform buying decisions: LinkedIn report

83% feel short-form videos from industry experts is one of the most trusted forms of content in B2B, as per the report.
Picture Courtesy: PepsiCo

25 Nov 2024 10:17 AM

The design dilemma: Are brands overlooking their visual power?

In our November issue, we explored how marketers can integrate design more effectively into their marketing plans.

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