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15 Jun 2026 10:26 AM
The author says brands blame influencers for weak ROI, when over-scripting, poor fit, and reach-first selection are the real campaign killers.
15 Jun 2026 10:06 AM
She was previously serving as general manager - marketing.
12 Jun 2026 9:11 PM
The author, on World Gin Day, decoded how premiumisation and experimentation are driving gin's growth in India.
12 Jun 2026 9:23 AM
Our series continues with Swiggy's brand head.
11 Jun 2026 2:21 PM
To mark the launch of the premium baby care range and spotlight the collaboration with Sharma, the brand has also rolled out a campaign.
10 Jun 2026 3:02 PM
The gin brand adopts a contemporary premium design while retaining its heritage and trusted liquid.
09 Jun 2026 1:54 PM
He moves from Aditya Birla Housing Finance, where he was digital marketing lead.
09 Jun 2026 11:25 AM
The division completed over 200 research and intelligence assignments during its three-month soft launch.
08 Jun 2026 5:42 PM
She was the chief marketing officer.
08 Jun 2026 11:50 AM
He was head - marketing.
05 Nov 2026 2:58 PM
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