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11 Nov 2025 11:11 AM

Beyond the ‘fine print': Sheena Kapoor on why trust is the ultimate KPI in insurance marketing

From gamified campaigns to metro branding, ICICI Lombard's marketing head on breaking clutter in a category that's notoriously tough to crack.

10 Nov 2025 3:45 PM

Apoorv Pandey moves back to OLX

Joins as chief marketing officer.

Picture courtesy: LinkedIn

10 Nov 2025 8:40 AM

Karishma Kakar moves to Zee Studios

Spent three and a half years with Zee5.

YesMadam signs up Sakshi Tanwar

07 Nov 2025 9:15 PM

YesMadam onboards Sakshi Tanwar to promote its Korean body polishing service

Releases a quirky ad featuring the TV actor, where the latter is seen trying to break away from her traditional ‘sanskari' image.

07 Nov 2025 11:33 AM

Rakesh Masala signs Hrithik Roshan as brand ambassador

Rolls out a campaign featuring Roshan to highlight this association.

06 Nov 2025 9:05 PM

Cars24 elevates Manoj Yadav

In his new role, he leads the autotech platform's business strategy and growth engine.

06 Nov 2025 2:59 PM

Duroflex gets a new brand identity

Rolls out an ad film and a revived logo to highlight this development.

Picture courtesy: LinkedIn

06 Nov 2025 10:59 AM

Birla Opus' Rakshit Hargave to join Britannia Industries

Will join the FMCG company on 15 December.

Ashwath Swaminathan and Manasi Narasimhan

04 Nov 2025 4:30 AM

Marketing Manifest Stations with Manasi: Episode nine

Ashwath Swaminathan, Indira IVF COO and ex-HUL marketer, reflects on lessons from FMCG, tech, and healthcare, and marketing as a growth driver.

Abhishek Ranjan

03 Nov 2025 2:25 PM

HMD Global elevates Abhishek Ranjan

He was previously the head - brand marketing.

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