Marketing

Virat Khullar

05 Dec 2024 10:56 AM

Targeting has to be one of the biggest things a marketer needs to master: Virat Khullar

Hyundai Motor India's AVP and vertical head-marketing shares the biggest development of 2024 along with one thing he's manifesting for 2025.
MS Dhoni for Eurogrip Tyres

04 Dec 2024 1:48 PM

MS Dhoni is now Eurogrip Tyres' brand ambassador

Dhoni's values resonate with its vision of empowering riders with control and confidence on every journey.
Alisha Coelho

04 Dec 2024 10:53 AM

Alisha Coelho gets elevated role at Zee5

To head the content strategy for the OTT platform across Indian and international markets as SVP content - India and global markets.
Vir Das for Hush Puppies

04 Dec 2024 9:52 AM

Hush Puppies signs Vir Das as brand ambassador

To highlight the association, the brand also released a campaign featuring the comedian.
Amit Syngle

03 Dec 2024 11:43 AM

We possibly are the only paint brand that looks at emotional branding: Amit Syngle

We caught up with Asian Paints' CEO, for a chat on how celebrity partnerships add intrigue and drive salience for the legacy paint brand.
Manifest's December issue

03 Dec 2024 10:49 AM

December issue of Manifest is out now

The lead feature for the issue are the five big developments across advertising, media and marketing in 2024.
Manasi Parekh

02 Dec 2024 10:36 AM

Malabar Gold & Diamonds signs Manasi Parekh as brand ambassador

Rolls out a campaign featuring Parekh and aims to connect with Gujarati audiences nationally and internationally.
Sujala Martis (left) and Manasi Narasimhan

29 Nov 2024 9:10 AM

Marketing Manifest Stations with Manasi: Episode three

The third episode features Sujala Martis, director - consumer marketing, Platinum Guild International (PGI).
The updated brand identity features a striking purple colour while still incorporating the cursive logo that resembles the founder Pirojsha Godrej’s signature.

28 Nov 2024 6:14 PM

Godrej Enterprises Group rebrands

Rolls out a new logo and campaign conceptualised by Lowe Lintas to emphasise this revitalised identity.
Rohit Sharma

28 Nov 2024 5:38 PM

ixigo Trains appoints Rohit Sharma as brand ambassador

Rolls out a campaign to highlight the association.

Latest Stories

Siddhesh Pednekar

11 Jun 2025 2:07 PM

BombayDC elevates Siddhesh Pednekar
Souvik Datta

11 Jun 2025 12:25 PM

Souvik Datta joins Cheil X 
The team celebrating its first IPL title. Picture courtesy: royalchallengers.com

11 Jun 2025 11:14 AM

Diageo clarifies stance on sale of RCB
Harrier.ev's 'An SUV that deletes impossible' campaign

11 Jun 2025 11:10 AM

Harrier.ev turns impossible journey to a thrilling ride

Most Read

With the launch of this AI-driven media company, WPP Media unites media, data and production capabilities

28 May 2025 9:50 PM

WPP Media replaces GroupM as WPP’s global media company
Enormous and Famous Innovations win big on the last day of Goafest

23 May 2025 10:46 PM

Abby Awards 2025: Enormous bags 'Creative Agency of the Year', Famous bags two Grands Prix
Sania Mirza

07 May 2025 11:00 AM

'Pickleball is not a fad and is here to stay'
Rakesh Hinduja (left) and Shormistha Mukherjee.

06 May 2025 10:22 AM

Credibility vs clout: The changing currency of awards

Subscribe

* indicates required