Marketing

Ashish Jha

14 Jul 2025 10:32 AM

We aim to be culture-driven by creating platforms through our experiences: Ashish Jha

Bacardi Rums & Breezer's senior brand manager on its summer campaign, building long-term impact through events and culture, and more.

Reebok returns to Football with John Abraham's NorthEast United FC

11 Jul 2025 2:06 PM

Reebok partners with NorthEast United Football Club

Owned by actor-producer John Abraham, the initiative is aligned with Reebok's global strategy to become a brand of choice in football.

Tourism New Zealand has partnered with Bollywood actors and real-life couple Rajkummar Rao and Patralekhaa to unveil its upcoming campaign, #BeyondTheFilter

11 Jul 2025 11:02 AM

In New Zealand, you arrive as a guest and leave as family: NZ Tourism's Gregg Wafelbakker

Tourism New Zealand's regional director, Asia, discusses its campaign featuring Bollywood couple Rajkummar Rao and Patralekhaa, and more...

Priya Nair

11 Jul 2025 9:47 AM

Priya Nair to take over as CEO and MD at HUL as Rohit Jawa steps down

Nair has spent three decades with the company, most recently as president - beauty and wellbeing, Unilever.

Indian marketers are under pressure to deliver profitability, reveals IBM CMO Study 2025

09 Jul 2025 4:56 PM

Indian CMOs under pressure to deliver, but only 26% feel talent-ready: IBM Study

CMOs see AI as key growth lever as they navigate the complex demands of AI integration, ecosystem leadership, and talent transformation.

Ashutosh Gupta

07 Jul 2025 2:07 PM

Coursera appoints Ashutosh Gupta

Will lead the online learning platform's enterprise business across India and APAC regions.

Ai+ Smartphone's Asli India Ka Apna Smartphone campaign

03 Jul 2025 5:48 PM

AI+ Smartphone and Abhishek Banerjee unveil ‘Asli India Ka Apna Smartphone'

Billed as 'India's first fully indigenous AI+ smartphone', designed and manufactured in the country, the brand challenges 'gimmicky tech.'

Ananya Panday

03 Jul 2025 1:47 PM

Ananya Panday joins Too Yumm! as the face of K-Bomb

The brand has rolled out a campaign and a content series ‘Slurp n Spill' to spotlight this association. 

Rishabh Pant

02 Jul 2025 3:42 PM

Good Game signs on Rishabh Pant as global ambassador

The global gaming reality show introduces a format that blends the thrill of reality TV with the high-stakes world of competitive gaming.

Saakshi Verma Menon

02 Jul 2025 11:25 AM

PepsiCo India appoints Saakshi Verma Menon

Menon will spearhead marketing initiatives across the foods portfolio, driving brand strategy, innovation, and consumer engagement.

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