Marketing

Indian Beverage Association onboards Kaizzen as strategic communication partner

12 Nov 2025 3:13 PM

Indian Beverage Association appoints Kaizzen as communication partner

Kaizzen's role will encompass the design and execution of an integrated PR and advocacy strategy, covering digital communications, and more.

Ranbir Kapoor

12 Nov 2025 2:07 PM

Ledure signs Ranbir Kapoor as brand ambassador

With this association, the brand aims to strengthen its national presence and expand into new product categories.

Varun Berry

11 Nov 2025 3:06 PM

Britannia Industries' MD and CEO Varun Berry steps down

Birla Opus' Rakshit Hargave will be joining Britannia on 15 December.

Sheena Kapoor

11 Nov 2025 11:11 AM

Beyond the ‘fine print': Sheena Kapoor on why trust is the ultimate KPI in insurance marketing

From gamified campaigns to metro branding, ICICI Lombard's marketing head on breaking clutter in a category that's notoriously tough to crack.

Apoorv Pandey

10 Nov 2025 3:45 PM

Apoorv Pandey moves back to OLX

Joins as chief marketing officer.

Picture courtesy: LinkedIn

10 Nov 2025 8:40 AM

Karishma Kakar moves to Zee Studios

Spent three and a half years with Zee5.

YesMadam signs up Sakshi Tanwar

07 Nov 2025 9:15 PM

YesMadam onboards Sakshi Tanwar to promote its Korean body polishing service

Releases a quirky ad featuring the TV actor, where the latter is seen trying to break away from her traditional ‘sanskari' image.

Hrithik Roshan

07 Nov 2025 11:33 AM

Rakesh Masala signs Hrithik Roshan as brand ambassador 

Rolls out a campaign featuring Roshan to highlight this association. 

Manoj Yadav

06 Nov 2025 9:05 PM

Cars24 elevates Manoj Yadav

In his new role, he leads the autotech platform's business strategy and growth engine.

Duroflex's new logo.

06 Nov 2025 2:59 PM

Duroflex gets a new brand identity

Rolls out an ad film and a revived logo to highlight this development.

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