Marketing

Myra Kapoor

24 Sep 2025 1:23 PM

Manforce Condoms appoints Myra Kapoor, an AI-generated model, as brand ambassador

Rolls out a campaign conceptualised by Grapes Worldwide featuring Kapoor to highlight the association.
Vishal Gupta

24 Sep 2025 12:36 PM

Sujata Appliances appoints Vishal Gupta

Joins as head – BTL and trade marketing for its appliances division.
Dream11 pivots to free-to-play model

23 Sep 2025 4:53 PM

Dream11 pivots to free-to-play model

The repositioning follows the Online Gaming Act passed by Parliament last month, which bans real-money gaming in India.
The global partnership will also see activations in India

23 Sep 2025 10:50 AM

AB InBev and Netflix enter global partnership

This collaboration aims to redefine the entertainment and beverage landscape by offering audiences new ways to engage with content and beer.
Dell Laptops has claimed the title of the ‘Most Desired Brand of 2025' for the fifth consecutive year

23 Sep 2025 10:18 AM

Dell, iPhone, and Titan top rankings for fifth consecutive year: Most Desired Brands report

Underscores the dominance of consumer-centric sectors, while reflecting sustained admiration and aspiration among the consumers.
Shakti Upadhyay

22 Sep 2025 4:14 PM

Shakti Upadhyay moves to Bajaj Auto

He was previously with Kia, where he was senior general manager and head of marketing and PR.
Govind Bansal

22 Sep 2025 10:20 AM

Want Cleartrip to be thought of as a one-stop travel destination: Govind Bansal

Cleartrip's head, brand marketing shares the insights that shaped TBBD campaign and why the brand continues to bet on digital-first storytelling.
The unified platform will accelerate service delivery, improve operational resilience, and adapt swiftly to evolving market needs.

18 Sep 2025 3:06 PM

Vi, TCS deepen partnership with AI-powered customer experience platform

Five-year deal to modernise the brand's business support systems with TCS' solutions.
Sandeep Tanwani

18 Sep 2025 8:40 AM

Want to take the brand from instant fixes to instant ingenuity: Sandeep Tanwani

We caught up with Pidilite Industries' CMO to discuss its recent AI campaign, balancing the brand's heritage with new-age formats, and more…
Gill embodies values of performance, discipline, and excellence, qualities that resonate deeply with Bowlers' brand philosophy.

17 Sep 2025 11:29 AM

Allana Consumer Products teams up with Shubman Gill for Bowlers

The brand and Gill aim to inspire pet parents to make informed nutritional choices.

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Anurag Iyer

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Gurbaksh Singh

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Spotify and FC Barcelona's, 'The Dream Begins' campaign.

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(L-R): Nupur Sanon, Guntas Basin, and Lisa Misra for Forvermark

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Forevermark Diamond Jewellery celebrates the beauty of becoming

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Has influencer marketing proven enduring value?

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Adyasha Roy Tomar

24 Apr 2026 11:40 AM

Adyasha's blog: A brain in CCTV mode
The tag does not lecture or warn. It simply exists in a space that is already private.

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When a garment label becomes a behavioural health intervention
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23 Apr 2026 5:45 PM

Godrej Industries' new identity resembles that of an independent Australian agency

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