Marketing

Seddharth Merrotra

14 Jan 2025 10:17 AM

Mahindra collaboration highlights the scope of brand opportunities for gamers: Seddharth Merrotra

Krafton India’s business head shares insights on the Mahindra BE 6 partnership, its marketing strategy, e-gaming challenges, and more...
Asim Riaz

13 Jan 2025 12:21 PM

BigMuscles Nutrition signs Asim Riaz as brand ambassador

Aims to spread the message of prioritising health and the benefits of nutritional supplements among the younger audience.
Sunaina Jairath

10 Jan 2025 12:43 PM

RPG Group appoints Sunaina Jairath

She moves from Bencos Research Solutions, where she was CMO and CCO.
Bollywood actor Kartik Aaryan is the new face of Smart And Handsome

09 Jan 2025 4:40 PM

Emami's Fair and Handsome rebrands as 'Smart and Handsome'

To accelerate the rebranding two decades since its launch in 2005, the brand unveiled a campaign with actor Kartik Aaryan as its new face.
Achint Setia

08 Jan 2025 4:26 PM

Achint Setia joins Snapdeal

Moves from Zalora Group, where he was chief revenue and marketing officer, country MD.
Akshay Kumar

08 Jan 2025 1:34 PM

Poco India signs Akshay Kumar as brand ambassador

Kumar is joining the tech brand ahead of its X7 Series launch on 9 January. 
Tarandeep Singh Sekhon

08 Jan 2025 12:08 PM

Tarandeep Singh Sekhon rejoins KidZania 

Had left the organisation in 2022 to join Bounce Inc India.
Global Sports picks Karan Johar as brand ambassador

08 Jan 2025 11:00 AM

Karan Johar is brand ambassador of Global Sports’ Indian Open 2025 Pickleball League

The League, scheduled from 3 to 9 February 2025 in Mumbai, will feature over 1,800 players spanning 15 cities.
Ankit Goyle

08 Jan 2025 10:43 AM

Ankit Goyle joins Snap Inc India

Moves from Apple, where he was head of category marketing and demand generation for iPhone and AirPods.
CleverTap’s 2025 Customer Engagement Trend Predictions report

07 Jan 2025 5:19 PM

Marketers will have to take a privacy-first approach: Report

Gen AI-driven customer interactions, and personalisation among defining trends in CleverTap’s 2025 Customer Engagement Trend Predictions.

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Anvita Arora (left) and Shyam Nair

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