Marketing

Emotional drivers are the new currency of shopper experience

12 Sep 2025 10:43 AM

Opinion: The power of emotions in retail

The author unpacks the role of emotional drivers in converting shopper moments into long-term brand loyalty.
Sumeet Bhojani (left) and Reshu Saraf

11 Sep 2025 11:10 AM

'Consideration is more important than top-of-mind recall in our category'

We caught up with Godrej Enterprises' Sumeet Bhojani and Interio by Godrej's Reshu Saraf to discuss its recent rebrand.
Himanshu Kanwar

10 Sep 2025 10:59 AM

Vadilal Industries appoints Himanshu Kanwar as CEO

He is the ice cream maker's first non-promoter CEO in over a century.
Ramprasad Sridharan

10 Sep 2025 10:54 AM

Ramprasad Sridharan exits Benetton India

Was managing director and CEO. 
Mukesh Ghuraiya

09 Sep 2025 2:40 PM

Antara Senior Care appoints Mukesh Ghuraiya

Ghuraiya will drive end-to-end marketing across all lines of business at the senior ecosystem and Max India.
Sai Karthik (left) and Ramesh Narayan

09 Sep 2025 10:33 AM

Should festive advertising stand for selling or celebrating?

We unpack if brands should still invest in cultural relevance and brand love, or pivot to sales-driven narratives for instant results.
Prabhvir Sahmey

08 Sep 2025 5:08 PM

Prabhvir Sahmey joins Huella

He moves from Samsung Ads, where he was senior director, ad sales.
Heather Freeland

08 Sep 2025 10:56 AM

LinkedIn appoints its first chief brand officer

Heather Freeland moves from Adobe.
Alia Bhatt

08 Sep 2025 10:42 AM

Alia Bhatt joins Levi's as its global brand ambassador

To highlight this association, the brand has rolled out a campaign featuring Bhatt.
Neha Barjatya

05 Sep 2025 2:39 PM

Neha Barjatya moves to Peak XV

Joins the company formerly known as Sequoia Capital India after a 14-year stint with Google.

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(L-R): Nupur Sanon, Guntas Basin, and Lisa Misra for Forvermark

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Can influencer marketing survive its credibility crisis?
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Adyasha's blog: A brain in CCTV mode
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Godrej Industries Group's new logo (left) alongside Australian agency Guerrilla's identity (right), drawing comparisons for visual similarity.

23 Apr 2026 5:45 PM

Godrej Industries' new identity resembles that of an independent Australian agency

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