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23 Aug 2024 1:41 PM

The Coca-Cola Company elevates Greishma Singh

Was vice-president, customer and commercial leadership.

Rohit Jawa at the IndIAA Awards

23 Aug 2024 9:22 AM

HUL’s Rohit Jawa on India’s advertising evolution and creativity’s role in brand success

At the ninth edition of the IndIAA Awards, HUL's CEO and MD delivered a keynote on mastering the current marketing landscape.

Orry and Karan Johar in the three-film series for Crocs

23 Aug 2024 1:43 AM

Karan Johar and Orry come together with Crocs to create 'Crorry'

Conceptualised by Kulfi Collective, the campaign comprises a series of three films.

Insider's 280 employees will move to Zomato, while there's no physical infrastructure involved in the sale

22 Aug 2024 1:00 PM

Zomato acquires Paytm's ticketing business for INR 2,048 crore

To be part of its District offering that consolidates 'going-out' business, including dining and ticketing for movies and events.

This report provides insights into how brands must adapt to the evolving expectations of Indian consumers.

22 Aug 2024 9:13 AM

Tata Motors tops Havas CX India’s X Index 2024, Apple is second

Indian consumers prioritise personalisation and emotional engagement, cites the report covering 50 brands across nine categories.

Swati Bhattacharya

21 Aug 2024 7:37 PM

Swati Bhattacharya to join GCPL's Lightbox

Was FCB India's creative chairperson till February 2024.

Shweta Mehrotra

21 Aug 2024 6:09 PM

Tute Consult elevates Shweta Mehrotra as vice president

She was lead-strategy and operations.

Grapes Worldwide enters international market

21 Aug 2024 5:08 PM

Grapes Worldwide forays into the UK market

This marks the agency’s first-ever international office.

Ruturaj Gaikwad

21 Aug 2024 10:35 AM

Blackberrys collaborates with Ruturaj Gaikwad

The brand released a campaign to showcase the collaboration.

Kantar unveiled its ‘Uncovering consumer decision making in digital commerce’ report

14 Aug 2024 6:51 PM

Online buyers more price sensitive and avail more offers compared to offline buyers: Kantar report

When it comes to selecting a digital payment instrument, ‘brand reputation’ is the primary factor, according to the report.

Latest Stories

02 May 2025 3:25 PM

Abhay Kumar joins BPTP

This offering was launched during during the World Audio Visual and Entertainment Summit.

02 May 2025 3:14 PM

DishTV Watcho launches Fliqs

Nearly one in three (29%) companies admit to being highly risk-averse - and more than half say they struggle to keep pace with cultural shifts.

02 May 2025 1:56 PM

Only 13% of brands embrace bold ideas: Lions report

Pritika Shah (Picture credits: MMA Global)

02 May 2025 1:44 PM

HDFC Life elevates Pritika Shah

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