Marketing

97% of Indian marketers believe video and influencer marketing is among the most effective tools to drive direct sales, stated the study.

04 Jun 2025 10:51 AM

90% of Indian B2B marketers bet on the video to win attention in a crowded market: Report

LinkedIn’s 2025 B2B study reveals that strong advocacy and influence are key to earning buyer trust and driving purchase decisions.
Dushyant Panda

03 Jun 2025 10:53 AM

Razorpay elevates Dushyant Panda

Was senior director, head of central and payments marketing and SME business at the financial solutions company.
Suhana Khan

02 Jun 2025 6:13 PM

adidas India signs Suhana Khan as brand ambassador

With Khan on board, the apparel company aims to blend legacy with modern relevance.
Virat Khullar

02 Jun 2025 10:52 AM

Social listening is key for us to see what campaigns we should do: Virat Khullar

Hyundai Motor India's head-marketing on partnering with Pankaj Tripathi, and the core messaging behind its campaign featuring the actor.
Tarun Garg and Pankaj Tripathi

30 May 2025 4:05 PM

Hyundai Motor India signs Pankaj Tripathi as brand ambassador

To highlight this association, the brand will be rolling out a campaign featuring Tripathi.
Agarwal will now helm the digital business unit, alongside his existing responsibilities as CMO.

30 May 2025 10:57 AM

Niva Bupa elevates Nimish Agrawal

Agarwal will now helm the digital business unit, alongside his existing responsibilities as CMO at the insurance firm.
MS Dhoni for Dettol

28 May 2025 11:21 PM

Dettol signs MS Dhoni as its brand ambassador

To highlight the association, the brand has rolled out a campaign featuring the cricketer.
Shreyas Iyer is face of Hell Energy Drink in India

28 May 2025 10:42 AM

Hell Energy Drink names Shreyas Iyer as face of the brand in India

He joins global icon and Italian actor-singer, Michele Morrone, who represents the energy drink internationally.
Jack in the Box Worldwide wins social media mandate for Kotak Mahindra Prime

27 May 2025 9:03 PM

Jack in the Box Worldwide bags the social media mandate for Kotak Mahindra Prime

The win follows a multi-agency pitch.
Manushi Chhillar

26 May 2025 5:33 PM

Manushi Chhillar joins Wella Professionals as brand ambassador 

Chhillar embodies the brand’s bold and transformative spirit, making her the perfect fit.

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