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Marketing

23 Jul 2024 12:55 PM

Baseline Ventures teams up with Abhinav Bindra

Will be exclusively representing Bindra for all commercial engagements, including brand endorsements, sponsorships, and licensing.

23 Jul 2024 12:33 PM

Karan Kumar joins BPTP as CMO

Moves from ART Fertility Clinics, where he was the group chief marketing and growth officer.

The awards will be held on 22 August.

23 Jul 2024 12:03 PM

IndiAA Awards 2024: Rohit Jawa appointed jury chair

Unilever's CEO will lead seven-member jury.

Team members from six countries will deliver hot and iced beverages to fans and athletes at seven Paris venues.

22 Jul 2024 5:13 PM

Costa Coffee brews a Paris 2024 Olympics partnership

Secures the official coffee partner spot.

22 Jul 2024 12:25 AM

Hardik Pandya partners with FanCode to release performance wear brand

FanCode Shop will handle product and customer experience, manufacturing, logistics, customer care, and marketing.

21 Jul 2024 5:12 PM

Drools partners with Palak Tiwari

The pet food brand has rolled out a campaign to highlight its association with Tiwari.

Picture courtesy: Akshay Kothari on X

19 Jul 2024 2:20 PM

Microsoft outage causes flights being grounded in India

Brokerage firms also facing issues due to the Microsoft 'Blue Screen of Death'.

The limited edition can

19 Jul 2024 9:26 AM

Thums Up rolls out limited edition cans to celebrate India's ICC Men's T20 World Cup win

Thums Up is ICC's official beverage partner.

Additionally, Yamaha has been onboarded as the title sponsor for MotoGP in India.

18 Jul 2024 6:04 PM

Eurosport India appoints Shikhar Dhawan as MotoGP's brand ambassador

Rolls out a campaign ‘Face Kar Race Kar’ featuring the cricketer to highlight this association.

17 Jul 2024 1:07 PM

Shaurya Tyagi joins JSW

Moves from Reliance Retail, where he was head of digital marketing and loyalty (JioMart Partner).

Latest Stories

02 May 2025 3:25 PM

Abhay Kumar joins BPTP

This offering was launched during during the World Audio Visual and Entertainment Summit.

02 May 2025 3:14 PM

DishTV Watcho launches Fliqs

Nearly one in three (29%) companies admit to being highly risk-averse - and more than half say they struggle to keep pace with cultural shifts.

02 May 2025 1:56 PM

Only 13% of brands embrace bold ideas: Lions report

Pritika Shah (Picture credits: MMA Global)

02 May 2025 1:44 PM

HDFC Life elevates Pritika Shah

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