Marketing

Lee Know

30 Jun 2025 8:17 PM

Gucci signs Lee Know as its global brand ambassador

As per the brand, Know brings a distinct energy to Gucci’s evolving narrative.
7Up’s new audio identity blends category cues - the crisp crack of a can and the splash of a fizzy pour, with a bespoke melody that captures the feeling of sunshine, bubbles, and upliftment. 

30 Jun 2025 4:34 PM

7Up launches a new sonic identity

Developed in partnership with BrandMusiq, the sound is created using an AI tool that maps musical elements.
Aditya Oza

27 Jun 2025 3:59 PM

Aditya Oza launches Luxora

Moves from EMotorad, where he was chief marketing officer and co-founder.
Morgan Stanley advised JSW Paints on the deal, with Khaitan & Co. as legal counsel and Deloitte handling financial and tax due diligence.

27 Jun 2025 11:00 AM

JSW Paints to acquire majority stake in Akzo Nobel India for INR 8,986 crore

The move strengthens JSW Paints’ position in India’s booming paints industry, pending regulatory approvals.
Assana’s OOH campaign

26 Jun 2025 3:39 PM

Assana’s OOH campaign takes a 'cheeky backdoor' route to highlight problems of the gut

Conceptualised by be positive 24 Innovation Design, the campaign comprises four billboards showcasing the gut wellness clinic’s services.
Tarun Khanna

26 Jun 2025 10:11 AM

Cannes Lions 2025: Creative instincts with a conscience - why brands must now inspire, not just sell

Reliance General Insurance's Tarun Khanna lists seven points he learnt from the festival.
Anupam Srivastava 

25 Jun 2025 2:56 PM

Assurance Intl appoints Anupam Srivastava 

Moves from Gulf Oil, where he was general manager - all India fleet business and strategic projects. 
Rajkummar Rao

25 Jun 2025 2:12 PM

Nimulid appoints Rajkummar Rao as brand ambassador

This partnership underscores Mankind Pharma's dedication to providing fast and effective solutions for contemporary pain.
The billboards spotlighting the brand's sustainability initiatives

24 Jun 2025 11:53 AM

Britannia and Talented issue joint statement regarding Cannes winning entry

States that the brand is taking deliberate, albeit small steps toward a more sustainable future.
Hashtag Orange to drive internal and external communications for Zuno

24 Jun 2025 11:04 AM

Zuno appoints Hashtag Orange as its communications agency

The account to drive the brand’s internal and external communications was won following a multi-agency pitch.

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Anurag Iyer

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