Marketing | Discover The Latest Marketing Campaigns, Tools, And Tactics Shaping The Industry

Marketing

Kevin Pietersen

28 Jun 2024 9:56 AM

Make hay while the sun shines, don't listen to those who don't want you to do ads: Kevin Pietersen

Pietersen chats about endorsements, love for wildlife, struggles to monetise social media, and more...

Kartik Aaryan and Kriti Sanon

27 Jun 2024 5:45 PM

Fujifilm gets Kriti Sanon and Kartik Aaryan

With the new collaboration, the brand aims to inspire Gen Z to explore and enjoy the joys of instant photography.

The arm-wrestling competition has three categories.

27 Jun 2024 4:24 PM

Manifest and Pro Panja League partner to launch arm-wrestling event

Called the 'White Collar Pro Panja League', the tournament will be hosted on 19 July in Mumbai.

Office will be located in DLF Cyber City, Phase II, Gurugram

27 Jun 2024 1:43 PM

Suntory Holdings launches Suntory India

The new company will commence its operations in July and will be headed by its MD, Masashi Matsumura.

Sourav Ganguly during the 1999 ODI Men's World Cup

27 Jun 2024 11:08 AM

My only dream brand was the BCCI and Indian cricket, and I’m happy to achieve that: Sourav Ganguly

The former Indian cricket team captain discusses brand endorsements, the dance-off with Hrithik Roshan, and more...

26 Jun 2024 10:47 AM

Kiran's blog: Pseudomature market? How is that a problem?

The author decodes 'pseudomature' markets, a term which he coined and highlights the illusion of competition.

Shrenik Gandhi and Mitesh Kothari

24 Jun 2024 12:03 PM

Cannes Lions 2024: Shrenik Gandhi's reportage from his 'standout session' at the festival

Gandhi lists five takeaways from the session titled 'Rising Phoenix x P&G Studios'.

Winners of the Young Lions competition were announced on day five

21 Jun 2024 4:44 PM

Cannes Lions 2024: Jio's Praptee Sharma and Roshni Govind Iyengar win Young Lions competition

The duo won Gold in the 'Young Lions Marketers' category.

From left: Manisha Sain, Kawal Shoor and Gurdeep Puri

20 Jun 2024 9:01 PM

Cannes Lions 2024: 'Rarely does a CEO or CFO go to the market to get a real feel'

Kawal Shoor, Manisha Sain and Gurdeep Puri stated how the CEO-CMO relationship can be improved.

20 Jun 2024 4:26 PM

Bank of Baroda signs Sumit Nagal as brand ambassador

Through this partnership, Nagal will help the bank connect with a younger demographic.

Latest Stories

Renée's Mother's Day campaign

06 May 2025 3:53 PM

Mother's 'nazar ka tikka' meets the non-smudgeable Renée

YouTube Shorts and Reliance Jio's campaign.

06 May 2025 3:39 PM

From scenic views to viral news, Reliance Jio and YouTube power creators' travel dreams

06 May 2025 1:31 PM

SoCheers elevates Rajni Daswani

Ananya Panday led with a 9% share of total ad volumes during the current season of IPL

06 May 2025 11:20 AM

Ananya Panday emerges as leading celebrity endorser in IPL 2025: TAM report

Most Read

Yannick Bolloré

24 Apr 2025 10:39 AM

‘The Omnicom-IPG merger is a win for them and Havas’

Fernando Machado

22 Apr 2025 10:40 AM

'The biggest risk is having to pump a ton of money into paid media'

21 Apr 2025 10:25 AM

‘The only reason I need to go to a therapist every day is because of my fears about AI’

Pavanjit S Bedi

11 Apr 2025 8:57 AM

Rapid Fire with Pavanjit S Bedi