New Balance has announced the appointment of Janhvi Kapoor as its first brand ambassador for the Indian market. 

As per the brand, Kapoor's versatility as an actor, her influence among youth, and her advocacy for self-confidence and authenticity perfectly align with New Balance’s mission of empowering people to own their unique journeys on and off the field. 

Radeshwer Davar, country manager - India, New Balance, said, “We’re thrilled to welcome Janhvi to the New Balance family. Our sponsorships are always co-authored—rooted in shared vision and mutual creativity—and Janhvi brings not just influence but genuine inspiration. Her passion, drive and individuality mirror the ethos that defines New Balance. She’s someone who continuously evolves, and together we’ll explore new dimensions of fashion and sports for our audiences in India.” 

Stuart Henwood, senior director, New Balance, Middle East, Africa and India (MEAI), said, "India is one of the fast-growing markets across MEAI region for New Balance. Janhvi’s individuality and entrepreneurship spirit aligns to the values of the brand and our vision for India. She will play a key role in deepening our connection with consumers across the country and wider MEAI region. Her energy, style, and commitment to excellence reflect the very spirit of our brand, and we’re delighted to welcome Jahnvi to the New Balance family.”