Marketing

MS Dhoni for Eurogrip Tyres

04 Dec 2024 1:48 PM

MS Dhoni is now Eurogrip Tyres' brand ambassador

Dhoni's values resonate with its vision of empowering riders with control and confidence on every journey.
Alisha Coelho

04 Dec 2024 10:53 AM

Alisha Coelho gets elevated role at Zee5

To head the content strategy for the OTT platform across Indian and international markets as SVP content - India and global markets.
Vir Das for Hush Puppies

04 Dec 2024 9:52 AM

Hush Puppies signs Vir Das as brand ambassador

To highlight the association, the brand also released a campaign featuring the comedian.
Amit Syngle

03 Dec 2024 11:43 AM

We possibly are the only paint brand that looks at emotional branding: Amit Syngle

We caught up with Asian Paints' CEO, for a chat on how celebrity partnerships add intrigue and drive salience for the legacy paint brand.
Manifest's December issue

03 Dec 2024 10:49 AM

December issue of Manifest is out now

The lead feature for the issue are the five big developments across advertising, media and marketing in 2024.
Manasi Parekh

02 Dec 2024 10:36 AM

Malabar Gold & Diamonds signs Manasi Parekh as brand ambassador

Rolls out a campaign featuring Parekh and aims to connect with Gujarati audiences nationally and internationally.
Sujala Martis (left) and Manasi Narasimhan

29 Nov 2024 9:10 AM

Marketing Manifest Stations with Manasi: Episode three

The third episode features Sujala Martis, director - consumer marketing, Platinum Guild International (PGI).
The updated brand identity features a striking purple colour while still incorporating the cursive logo that resembles the founder Pirojsha Godrej’s signature.

28 Nov 2024 6:14 PM

Godrej Enterprises Group rebrands

Rolls out a new logo and campaign conceptualised by Lowe Lintas to emphasise this revitalised identity.
Rohit Sharma

28 Nov 2024 5:38 PM

ixigo Trains appoints Rohit Sharma as brand ambassador

Rolls out a campaign to highlight the association.
From left: Neha Ahuja, Raja Ganapathy and S Subramanyeswar (Subbu).

28 Nov 2024 11:42 AM

'The younger audience buys into the experience first and the brand later’ 

MullenLowe Group’s S Subramanyeswar and Spring Marketing Capital’s Raja Ganapathy shared insights on brand fandom during Spotify Hits.

Latest Stories

From left: Sonal Dabral, Divya Agarwal and Piyush Pandey

25 Oct 2025 2:00 PM

'Strong bonds and simple truths'
Himalaya BabyCare's 'India Tiny Talks Summit' campaign.

24 Oct 2025 3:51 PM

Himalaya BabyCare gets the tiniest voices to make the loudest endorsement
MS Dhoni in Arth by Emcure's campaign

24 Oct 2025 2:30 PM

MS Dhoni joins hands with Arth by Emcure
From left: Raj Kamble, Runzhun Rao, Prasoon Pandey, Rajiv Rao, Piyush Pandey and Sumanto Chattopadhyay

24 Oct 2025 1:37 PM

He didn't just create campaigns, he created people: Raj Kamble

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