Marketing

Dell Laptops has claimed the title of the ‘Most Desired Brand of 2025' for the fifth consecutive year

23 Sep 2025 10:18 AM

Dell, iPhone, and Titan top rankings for fifth consecutive year: Most Desired Brands report

Underscores the dominance of consumer-centric sectors, while reflecting sustained admiration and aspiration among the consumers.
Shakti Upadhyay

22 Sep 2025 4:14 PM

Shakti Upadhyay moves to Bajaj Auto

He was previously with Kia, where he was senior general manager and head of marketing and PR.
Govind Bansal

22 Sep 2025 10:20 AM

Want Cleartrip to be thought of as a one-stop travel destination: Govind Bansal

Cleartrip's head, brand marketing shares the insights that shaped TBBD campaign and why the brand continues to bet on digital-first storytelling.
The unified platform will accelerate service delivery, improve operational resilience, and adapt swiftly to evolving market needs.

18 Sep 2025 3:06 PM

Vi, TCS deepen partnership with AI-powered customer experience platform

Five-year deal to modernise the brand's business support systems with TCS' solutions.
Sandeep Tanwani

18 Sep 2025 8:40 AM

Want to take the brand from instant fixes to instant ingenuity: Sandeep Tanwani

We caught up with Pidilite Industries' CMO to discuss its recent AI campaign, balancing the brand's heritage with new-age formats, and more…
Gill embodies values of performance, discipline, and excellence, qualities that resonate deeply with Bowlers' brand philosophy.

17 Sep 2025 11:29 AM

Allana Consumer Products teams up with Shubman Gill for Bowlers

The brand and Gill aim to inspire pet parents to make informed nutritional choices.
The newly appointed brand ambassadors also reflect the bold spirit and unapologetic ambition that define Royal Stag's “Live It Large” philosophy.

16 Sep 2025 8:18 PM

Seagram's Royal Stag brings on Sidharth Malhotra, Badshah, Naga Chaitanya and Payal Dhare

Expands its cultural footprint with four new ambassadors across cinema, music, sport, and gaming.
ZOFF Foods onboards Natasha Gandhi as digital ambassador

16 Sep 2025 3:39 PM

Zoff Foods ropes in Natasha Gandhi as digital ambassador

The collaboration comes on the heels of the brand's expansion into the ready-to-cook category and partnerships with Reliance Retail and D-Mart.
Fatima Sana Shaikh for Kaya

16 Sep 2025 2:02 PM

Marico signs Fatima Sana Shaikh as its brand ambassador

As per the brand,  the actor perfectly embodies the values of today's Indian beauty seeker – real, self-assured, and unfiltered.
This move further cements TCS's commitment to New Zealand, where the company has been a long-term partner in driving digital innovation across industries through its TCS Co-Innovation Network (COIN). 

15 Sep 2025 3:42 PM

The Warehouse Group appoints Tata Consultancy Services to drive strategic IT transformation

Partnership to simplify managed services, modernise platforms, and build digital and AI skills across the workforce.
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