Marketing

Will launch on 16 May 2025 to brands already live on Zepto’s platform.

14 May 2025 8:17 PM

Zepto launches Zepto Atom

The new subscription service aims to provide hyperlocal, real-time consumer insights for brands.
Anand Krishna

14 May 2025 1:16 PM

Anand Krishna joins Curativity

Most recently, he served as vice president – customer success at Mirum India.
Shantanu Narayen

14 May 2025 10:39 AM

Cannes Lions 2025: Shantanu Narayen gets the inaugural 'creative champion' accolade

Narayen is Adobe's chairperson and CEO.
Suparna Mitra

13 May 2025 6:38 PM

Titan’s Suparna Mitra steps down

This marks the end of her second stint at the company, totaling 15 years in all.
Arnab Mitra

13 May 2025 5:13 PM

Arnab Mitra joins Pro Panja League

Under Mitra’s wing, the League aims to enhance its marketing strategies, forge new sponsorship deals, and explore new PR avenues.
Nikita Saxena

12 May 2025 3:29 PM

JSW Steel appoints Nikita Saxena

Moves from Mindshare, where she was senior media director.
Harmeet Singh

12 May 2025 10:28 AM

Reduced prices so that customers can come to us and shop for day-to-day products: Harmeet Singh

The Body Shop's chief brand officer discusses its ‘More Love for Less’ campaign, brand's positioning in the crowded beauty market, and more...
Shraddha Kapoor for Pynk

08 May 2025 4:05 PM

Lux Industries launches Pynk

The women's wear brand has signed Shraddha Kapoor as its brand ambassador.
The Gen Z Playbook tracks values and spending of the cohort

08 May 2025 3:40 PM

80% Gen Z consumers trust influencers over celebrity endorsements: Report

The cohort further values relatable recommendations from micro-influencers versus mega-influencers, as per the ET Snapchat Gen Z Index.
Sai Narayan

08 May 2025 9:33 AM

Brands are built on sports in India: Sai Narayan

Policybazaar's CMO on the need for unconventional marketing in a low-penetration category, embracing ‘hard truths' in campaigns, and more...

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Malaysia Airlines and Mumbai Indians' 'Cricket at 30,000 feet' campaign

07 May 2026 3:18 PM

Malaysia Airlines and Mumbai Indians turns aircraft into a cricket pitch
Anurag Iyer

07 May 2026 10:55 AM

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Gurbaksh Singh

07 May 2026 10:42 AM

'Need to have outstanding solutions for challenging problems'
Spotify and FC Barcelona's, 'The Dream Begins' campaign.

07 May 2026 10:40 AM

Spotify brings Olivia Rodrigo to the pitch ahead of El Clasico for FC Barcelona

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Godrej Industries' new identity resembles that of an independent Australian agency

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