Marketing

Nilesh Koul (left) and Manasi Narasimhan

01 Jul 2025 11:50 AM

Marketing Manifest Stations with Manasi: Episode Five

Nilesh Koul discusses his journey as a marketer across diverse marketing cultures, including Brazil and Switzerland, and more...
Varun Kandhari

01 Jul 2025 11:05 AM

Wellbeing Nutrition appoints Varun Kandhari

He moves from Davide Campari-Milano, where he was most recently serving as the chief marketing officer and lead strategy. 
Lee Know

30 Jun 2025 8:17 PM

Gucci signs Lee Know as its global brand ambassador

As per the brand, Know brings a distinct energy to Gucci’s evolving narrative.
7Up’s new audio identity blends category cues - the crisp crack of a can and the splash of a fizzy pour, with a bespoke melody that captures the feeling of sunshine, bubbles, and upliftment. 

30 Jun 2025 4:34 PM

7Up launches a new sonic identity

Developed in partnership with BrandMusiq, the sound is created using an AI tool that maps musical elements.
Aditya Oza

27 Jun 2025 3:59 PM

Aditya Oza launches Luxora

Moves from EMotorad, where he was chief marketing officer and co-founder.
Morgan Stanley advised JSW Paints on the deal, with Khaitan & Co. as legal counsel and Deloitte handling financial and tax due diligence.

27 Jun 2025 11:00 AM

JSW Paints to acquire majority stake in Akzo Nobel India for INR 8,986 crore

The move strengthens JSW Paints’ position in India’s booming paints industry, pending regulatory approvals.
Assana’s OOH campaign

26 Jun 2025 3:39 PM

Assana’s OOH campaign takes a 'cheeky backdoor' route to highlight problems of the gut

Conceptualised by be positive 24 Innovation Design, the campaign comprises four billboards showcasing the gut wellness clinic’s services.
Tarun Khanna

26 Jun 2025 10:11 AM

Cannes Lions 2025: Creative instincts with a conscience - why brands must now inspire, not just sell

Reliance General Insurance's Tarun Khanna lists seven points he learnt from the festival.
Anupam Srivastava 

25 Jun 2025 2:56 PM

Assurance Intl appoints Anupam Srivastava 

Moves from Gulf Oil, where he was general manager - all India fleet business and strategic projects. 
Rajkummar Rao

25 Jun 2025 2:12 PM

Nimulid appoints Rajkummar Rao as brand ambassador

This partnership underscores Mankind Pharma's dedication to providing fast and effective solutions for contemporary pain.

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Day three of Dalbir's diary at Cannes

25 Jun 2026 4:21 AM

Producer's Diary by Dalbir Singh: Cannes Lions day three
From left: Rei Inamoto, Judy John and David Lee

25 Jun 2026 3:17 AM

Cannes Lions 2026 : 'Most brands start an in-house agency for the wrong reasons'
From left: Naomi Schiff, Tanuj Kapilashrami, Jayathma Wickramanayake, Lisa O'Keefe, Kate Theobald, and Susie Wolff

25 Jun 2026 3:09 AM

Cannes Lions 2026: ‘We try assuming what's best for girls without directly asking them what matters'
Leandro Barreto

25 Jun 2026 2:44 AM

Cannes Lions 2026: 'Marketers need to learn the difference between granting a voice and earning one'

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22 Jun 2026 6:02 PM

Cannes Lions 2026: India opens Lions account 
From left: Pedro Pina, Rick Pineda, Christian Racioppi, Daniel Sturridge and Ben James

22 Jun 2026 5:14 PM

Cannes Lions 2026: The power is moving away from the broadcasters - Daniel Sturridge
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22 Jun 2026 5:00 PM

Cannes Lions 2026: Updates from day one
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30 May 2026 1:25 PM

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