Marketing

Havas Media India has been appointed as the media AOR for Magicbricks

30 Apr 2025 10:35 AM

Havas Media India wins integrated media mandate of Magicbricks

Will oversee end-to-end media strategy, planning, and buying across print, TV, radio, cinema, digital, and BTL for the property platform.
Mandira Bedi joins Healthy Mithai as brand ambassador

29 Apr 2025 1:48 PM

Mandira Bedi joins Healthy Mithai as brand ambassador

Aims to champion the cause of sugar-free sweets and support a mission to bring back the joy of guilt-free indulgence.
Avijit Dhar

29 Apr 2025 12:48 PM

JioStar elevates Avijit Dhar

He was previously head - marketing and content strategy.
Nadia Chauhan

29 Apr 2025 8:43 AM

Indians aren't fully ready for specialised health-focused F&B products: Nadia Chauhan

Parle Agro's joint MD and CMO on the company’s growth, global collaborations, India’s appetite for health, AI, and more.
Priyanka Gandhi

24 Apr 2025 11:29 AM

Priyanka Khaneja Gandhi moves to Amazon India Ads

Ended a 16-year stint with Colgate-Palmolive last year.
Raashii Khanna

23 Apr 2025 2:58 PM

Emami Pure Glow names Raashii Khanna as brand ambassador

With this, the personal care and healthcare company aims to amplify the brand’s appeal and connect with consumers nationwide.
Influencer content outperforms digital ads in, as per Kantar's Influencer Playbook report

23 Apr 2025 10:48 AM

67% Indians trust influencer recommendations over traditional ads: Kantar

Influencer ads outperform digital ads in driving short-term sales, but are less effective for long-term brand building, as per the report.
Rajkummar Rao

22 Apr 2025 5:41 PM

Sun King signs Rajkummar Rao as brand ambassador 

Rao will represent Sun King’s full range of solar and electrical products, championing access to reliable, sustainable energy for all.
Nykaa aims to amplify its sunscreen offerings through this.

22 Apr 2025 1:36 PM

Supergoop! launches in India through Nykaa

For this, the online store company will have a fully omni-channel launch. 
Fernando Machado

22 Apr 2025 10:40 AM

'The biggest risk is having to pump a ton of money into paid media'

GSP USA's Fernando Machado on how true creativity builds brands, why ‘safe’ is risky, and what today’s creatives should focus on.

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