Marketing

Janhvi Kapoor

01 Oct 2024 3:03 PM

Aldo renews its collaboration with Janhvi Kapoor for the third year in a row

Aims to build long-term relationships that resonate with consumers and enhance its brand visibility.
Shweta Dalal

30 Sep 2024 5:12 PM

Shweta Dalal joins Nivea India as marketing director 

She moves from Unilever, where she was senior global brand director for Lux, Dove and Pears.
Ranveer Brar

30 Sep 2024 2:46 PM

Leica India appoints Ranveer Brar as its brand ambassador

Brar's partnership with Leica amplifies his vision for authentic visual storytelling while highlighting the brand's offerings.
The Mood of Bharat Diwali Pulse 2024 Report

30 Sep 2024 11:37 AM

Over 36% of consumers in Hindi heartland plan to increase festive spends: Report

‘The Diwali Pulse 2024’ report by Rediffusion sheds light on consumer sentiment in India's Hindi belt during this year's festive season.
Rakul Preet SIngh and Zeenat Aman for Just Herbs

27 Sep 2024 11:41 AM

Just Herbs celebrates beauty with Zeenat Aman and Rakul Preet Singh

Releases a film which showcases a fun exchange between the two actors on what beauty means to them.
Vicky Kaushal for Campus Activewear

25 Sep 2024 12:12 PM

Campus Activewear signs Vicky Kaushal as brand ambassador

Through this collaboration, the brand aims to strengthen its commitment to empowering self-expression.
Varun Koorichh

25 Sep 2024 10:54 AM

McDowell's & Co. enters the white spirits and dark rum space through its X series

Diageo India’s Varun Koorichh discusses McDowell’s expansion, premiumisation, and more...
Influencer Marketing Report 2024

24 Sep 2024 11:51 AM

Influencer marketing industry set to hit INR 5,500 crore by year-end: Report

Influencer marketing represents 11% of the digital media industry and is expected to grow by 25% annually, as per Social Beat's report..
Refuse, reduce and recycle takes on a whole new meaning at service companies according to the author.

23 Sep 2024 11:09 AM

Opinion: Refuse, reduce and recycle

The author explains why telcos must find ways to reward both new and existing customers instead of focusing on the former.
Joy Chatterjee

23 Sep 2024 9:11 AM

We don’t create ads only to sell our products but as a broader message to society: Joy Chatterjee

Mankind Pharma’s Joy Chatterjee on the emerging space in DIY diagnostics, ‘pure vegetarian’ multivitamin offerings, and more…

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