Rupee112, a fintech platform delivering innovative and seamless financial solutions, has announced the appointment of Hitesh Yadav as head-marketing. 

He will be responsible for defining and executing Rupee112’s marketing vision, driving performance-led campaigns, and strengthening the company’s engagement with its audience across digital and offline channels. His appointment underscores Rupee112’s commitment to building a strong, customer-centric brand and expanding its reach in India’s evolving fintech landscape.

Yadav moves from Sammaan Capital, where he was digital marketing lead. 

Yadav said, “I am thrilled to join Rupee112, a company that is redefining the fintech experience in India. My focus will be on building strategies that not only drive measurable growth but also establish Rupee112 as a benchmark in marketing innovation and customer engagement. I look forward to working with the team to create meaningful impact and set new industry standards.”

In a career spanning over a decade, he has also worked with RenewBuy, Innocean India, Publicis Groupe, ARM Worldwide, and HT Media, among others.