Rupee112, a fintech platform delivering innovative and seamless financial solutions, has announced the appointment of Hitesh Yadav as head of marketing. 

He will be responsible for defining and executing Rupee112’s marketing vision, driving performance-led campaigns, and strengthening the company’s engagement with its audience across digital and offline channels. His appointment underscores Rupee112’s commitment to building a strong, customer-centric brand and expanding its reach in India’s evolving fintech landscape.

Yadav moves from Sammaan Capital, where he was digital marketing lead. 

Yadav said, “I am thrilled to join Rupee112, a company that is redefining the fintech experience in India. My focus will be on building strategies that not only drive measurable growth but also establish Rupee112 as a benchmark in marketing innovation and customer engagement. I look forward to working with the team to create meaningful impact and set new industry standards.”

In a career spanning over a decade, he has also worked with RenewBuy, Innocean India, Publicis Groupe, ARM Worldwide, and HT Media, among others.