Marketing, 09 Oct 2025

Freedom Refined Sunflower Oil onboards Rahul Dravid as brand ambassador

09 Oct 2025 5:10 PM

Freedom Refined Sunflower Oil onboards Rahul Dravid as brand ambassador

Through this association, the veteran cricketer will feature in the brand's campaigns across television, digital, and social media.
Hitesh Yadav

09 Oct 2025 3:06 PM

Hitesh Yadav joins Rupee112

He moves from Sammaan Capital, where he was digital marketing lead.
For over a decade, impressions and CTRs defined digital marketing success - promising scale, clarity, and easy measurement. But that system is starting to crack.

09 Oct 2025 10:59 AM

Why attention metrics still struggle to break through in India

Despite reaching Gen Z at scale, brands are struggling to hold their attention, we set out to see if marketers are ready to rethink ROI.

Latest Stories

Interview Practice with ChatGPT campaign

09 Dec 2025 11:06 AM

ChatGPT brings everyday AI stories to life
Abhishek Ganguly (left) and Virat Kohli

09 Dec 2025 10:56 AM

Virat Kohli moves One8 brand to Agilitas Sports
Paramount's bid amounts to in excess of USD 108.4 billion

09 Dec 2025 10:40 AM

Paramount attempts to hijack Netflix-Warner Bros deal with higher bid
TPL co-founders Kunal Thakkur and Mrunal Jain

09 Dec 2025 10:24 AM

For the league to grow, the sport must grow first: Tennis Premier League founders

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Among the 14 leaders revealed so far, only one is female

04 Dec 2025 2:53 PM

'Agency mergers are a sign of the times, but the lack of women leaders at the helm is more telling'
Aditya Kanthy

02 Dec 2025 12:35 AM

Omnicom-IPG merger: Creative structure for India revealed
Vineet Bajpai

01 Dec 2025 6:59 PM

Omnicom announces executive leadership after IPG merger
Manifest's December 2025 issue

01 Dec 2025 10:36 AM

Manifest's December 2025 issue is now out

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