Freedom Refined Sunflower Oil has signed veteran cricketer Rahul Dravid as its brand ambassador. 

Dravid, popularly known as ‘Mr. Dependable’ for his on-field reputation of reliability and consistency resonates perfectly with Freedom Oil’s core values of 'consistent quality, trust, and dependability', according to the brand.

The brand’s philosophy of ‘Eat Healthy and Live Healthy’ aligns seamlessly with Dravid’s belief in diligence, poise, conscious choices, and balance—values that not only shaped his cricketing career but also guide his personal way of life, it stated. 

Through the association, Dravid will feature in the brand’s campaigns across television, digital, and social media.

P. Chandra Shekhara Reddy, senior vice president, sales and marketing, Gemini Edibles and Fats India, said: “We are honoured to welcome the Rahul Dravid to the Freedom family. His diligence, balance, and consistency mirror the values we uphold as a brand. We provide oils that are nutritious, light, and flavourful — helping families adopt healthier habits. Rahul’s presence will inspire households across the country to embrace mindful cooking, ensuring that everyday meals become a source of joy, balance, and well-being.”

Chetan Pimpalkhute, head marketing, gemini edibles and fats india, added, "Having Rahul Dravid as the face of Freedom Refined Sunflower Oil is truly special. His dedication, balance, and mindful approach to life perfectly reflect our brand’s philosophy of ‘Eat Healthy and Live Healthy.’ Through this association, we hope to inspire families across India to adopt healthier cooking habits, make conscious choices in the kitchen, and enjoy meals that nourish both body and mind.”