Marketing

Bob Lord (left) and Yannick Bolloré

30 Sep 2025 10:36 AM

Horizon Media Holdings and Havas unveil new global agency network, Horizon Global

Bob Lord appointed interim global CEO to lead new commercial joint venture, effective immediately.
HDFC Sky's new campaign

30 Sep 2025 10:12 AM

The investment world today needs to guide people towards responsible investing: Puneeth Bekal

HDFC Securities' EVP and CMO on its new digital campaigns, attention metrics, and the value of personal engagement.
Khushi Kapoor (left) and Vedang Raina

25 Sep 2025 4:00 PM

Arrow appoints Vedang Raina and Khushi Kapoor as brand ambassadors

Will roll out a campaign, 'Tailored for the good life', featuring Kapoor and Raina to highlight the association.
Picture courtesy: Virat Kohli's Instagram

25 Sep 2025 11:00 AM

Virat Kohli, Ranveer Singh, and Shah Rukh Khan 'most powerful celebrity brands': Kroll

The trio retain the top three positions for a second consecutive year.
Shahid Kapoor

24 Sep 2025 3:46 PM

Gant signs Shahid Kapoor as brand ambassador 

Rolls out a campaign, 'Button Up. Build Your Story,' featuring Kapoor to highlight its association.
Myra Kapoor

24 Sep 2025 1:23 PM

Manforce Condoms appoints Myra Kapoor, an AI-generated model, as brand ambassador

Rolls out a campaign conceptualised by Grapes Worldwide featuring Kapoor to highlight the association.
Vishal Gupta

24 Sep 2025 12:36 PM

Sujata Appliances appoints Vishal Gupta

Joins as head – BTL and trade marketing for its appliances division.
Dream11 pivots to free-to-play model

23 Sep 2025 4:53 PM

Dream11 pivots to free-to-play model

The repositioning follows the Online Gaming Act passed by Parliament last month, which bans real-money gaming in India.
The global partnership will also see activations in India

23 Sep 2025 10:50 AM

AB InBev and Netflix enter global partnership

This collaboration aims to redefine the entertainment and beverage landscape by offering audiences new ways to engage with content and beer.
Dell Laptops has claimed the title of the ‘Most Desired Brand of 2025' for the fifth consecutive year

23 Sep 2025 10:18 AM

Dell, iPhone, and Titan top rankings for fifth consecutive year: Most Desired Brands report

Underscores the dominance of consumer-centric sectors, while reflecting sustained admiration and aspiration among the consumers.
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Latest Stories

For brands and marketers, the findings suggest that Gen Z's festive consumption is not necessarily driven by novelty or large-scale celebrations.

05 Nov 2026 2:58 PM

71% of Gen Z prefer traditional Diwali celebrations, finds Sanrio survey
Hershey's Kisses recent edition of its 'Giving Kisses Is Hard' campaign.

05 Nov 2026 1:13 PM

Hershey's Kisses adds a spark of romance to Diwali family chaos
Gaurav Chugh

05 Nov 2026 11:03 AM

Gaurav Chugh moves on from Sun Pharma
Team Mindshare

05 Nov 2026 9:13 AM

'Healthy push between our agencies will continue'

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