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Marketing

23 Aug 2024 5:07 PM

AJAX Engineering appoints Gautam Eunny as chief marketing officer

Moves from Pidilite after a seven-year long stint where he served as the senior vice president- sales and BD.

23 Aug 2024 1:41 PM

The Coca-Cola Company elevates Greishma Singh

Was vice-president, customer and commercial leadership.

Rohit Jawa at the IndIAA Awards

23 Aug 2024 9:22 AM

HUL’s Rohit Jawa on India’s advertising evolution and creativity’s role in brand success

At the ninth edition of the IndIAA Awards, HUL's CEO and MD delivered a keynote on mastering the current marketing landscape.

Orry and Karan Johar in the three-film series for Crocs

23 Aug 2024 1:43 AM

Karan Johar and Orry come together with Crocs to create 'Crorry'

Conceptualised by Kulfi Collective, the campaign comprises a series of three films.

Insider's 280 employees will move to Zomato, while there's no physical infrastructure involved in the sale

22 Aug 2024 1:00 PM

Zomato acquires Paytm's ticketing business for INR 2,048 crore

To be part of its District offering that consolidates 'going-out' business, including dining and ticketing for movies and events.

This report provides insights into how brands must adapt to the evolving expectations of Indian consumers.

22 Aug 2024 9:13 AM

Tata Motors tops Havas CX India’s X Index 2024, Apple is second

Indian consumers prioritise personalisation and emotional engagement, cites the report covering 50 brands across nine categories.

Swati Bhattacharya

21 Aug 2024 7:37 PM

Swati Bhattacharya to join GCPL's Lightbox

Was FCB India's creative chairperson till February 2024.

Shweta Mehrotra

21 Aug 2024 6:09 PM

Tute Consult elevates Shweta Mehrotra as vice president

She was lead-strategy and operations.

Grapes Worldwide enters international market

21 Aug 2024 5:08 PM

Grapes Worldwide forays into the UK market

This marks the agency’s first-ever international office.

Ruturaj Gaikwad

21 Aug 2024 10:35 AM

Blackberrys collaborates with Ruturaj Gaikwad

The brand released a campaign to showcase the collaboration.

Latest Stories

From left: Sonal Dabral, Divya Agarwal and Piyush Pandey

25 Oct 2025 2:00 PM

'Strong bonds and simple truths'

Himalaya BabyCare's 'India Tiny Talks Summit' campaign.

24 Oct 2025 3:51 PM

Himalaya BabyCare gets the tiniest voices to make the loudest endorsement

MS Dhoni in Arth by Emcure's campaign

24 Oct 2025 2:30 PM

MS Dhoni joins hands with Arth by Emcure

From left: Raj Kamble, Runzhun Rao, Prasoon Pandey, Rajiv Rao, Piyush Pandey and Sumanto Chattopadhyay

24 Oct 2025 1:37 PM

He didn't just create campaigns, he created people: Raj Kamble

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