Marketing

Kantar unveiled its ‘Uncovering consumer decision making in digital commerce’ report

14 Aug 2024 6:51 PM

Online buyers more price sensitive and avail more offers compared to offline buyers: Kantar report

When it comes to selecting a digital payment instrument, ‘brand reputation’ is the primary factor, according to the report.
Varun Dhawan for Center Fresh

14 Aug 2024 12:56 PM

Center fresh signs Varun Dhawan as brand ambassador

The brand has rolled out a campaign 'Aage Badh' featuring the actor.
Amit Sethiya

12 Aug 2024 2:07 PM

Amit Sethiya exits Syska Group

Was head of marketing.
A screenshot from McDonald's festive season campaign

12 Aug 2024 9:24 AM

Festive season 2024: Have brands exhausted ad spends?

In the August issue, we aimed to understand if the festive season continues to hold a pivotal place in the advertising calendar.
Raveena Tandon

11 Aug 2024 6:05 PM

Ghodawat Consumer signs Raveena Tandon as brand ambassador for Star

The FMCG brand has rolled out a campaign featuring Tandon to highlight this association.
IPG Mediabrands expands India footprint with the lanch of Pune office

09 Aug 2024 3:15 PM

IPG Mediabrands launches global capability centre in Pune

To serve as a pivotal hub for media activation, product development, and engineering, to clients spanning multiple industries globally.
Picture courtesy: LinkedIn

09 Aug 2024 9:25 AM

Neha Mavani moves to Aptech

Was director - marketing communications at Zee5.
Khalil Bachooali (left) and Sudhir Sitapati

08 Aug 2024 11:44 PM

To build famous brands, you need famous advertising: Sudhir Sitapati, Godrej Consumer Products

The company's chairperson and CEO, discussed the role of advertising in building brands with Khalil Bachooali at ASAP's Changemakers.
Manasi Narasimhan (left) and Aleesha Desai

07 Aug 2024 3:32 PM

Marketing Manifest Stations with Manasi: Episode two

This episode features Aleesha Desai, deputy general manager - marketing, Baskin Robbins India.
Rishabh Pant

07 Aug 2024 1:34 PM

Aakash Educational Services teams up with Rishabh Pant

Pant’s partnership with AESL aims to strengthen the company's commitment to inspire students to achieve their best.

Latest Stories

From left: Sonal Dabral, Divya Agarwal and Piyush Pandey

25 Oct 2025 2:00 PM

'Strong bonds and simple truths'
Himalaya BabyCare's 'India Tiny Talks Summit' campaign.

24 Oct 2025 3:51 PM

Himalaya BabyCare gets the tiniest voices to make the loudest endorsement
MS Dhoni in Arth by Emcure's campaign

24 Oct 2025 2:30 PM

MS Dhoni joins hands with Arth by Emcure
From left: Raj Kamble, Runzhun Rao, Prasoon Pandey, Rajiv Rao, Piyush Pandey and Sumanto Chattopadhyay

24 Oct 2025 1:37 PM

He didn't just create campaigns, he created people: Raj Kamble

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