Marketing

Sonam Kapoor

23 Oct 2024 5:55 PM

Dior appoints Sonam Kapoor as brand ambassador

The new appointment is part of the luxury label's ambitions in the rapidly growing Indian market. 

Charuta Ambardekar Saoji

21 Oct 2024 11:13 AM

Charuta Ambardekar Saoji moves on from L'Oréal

According to media reports, she is joining Colors as marketing head and vice president.

Anil Kapoor

21 Oct 2024 10:11 AM

Viva ACP appoints Anil Kapoor as brand ambassador

The manufacturer of aluminium composite panels aims to make cladding solutions more accessible and stylish.

Puneeth Bekal

18 Oct 2024 10:50 AM

HDFC Tru's niche audience eliminates the need for traditional marketing: Puneeth Bekal

HDFC Securities' EVP and CMO discusses the USP of their new wealth management service, finfluencers, the impact of HDFC Sky, and more…

Sharvari Wagh

17 Oct 2024 4:19 PM

Sharvari Wagh joins Miraggio as brand ambassador

Rolls out a campaign #MadeForMore for its autumn/winter collection featuring Wagh.

From left: Amit Doshi, Bhawna Sikka, Sunder Balasubramanian, Shereen Bhan, Raagjeet Garg and Pulkit Trivedi

17 Oct 2024 11:58 AM

If you are loyal to Gen Z, they are loyal to you: Snapchat and BCG panel

The panel discussed the importance of Gen Z as a cohort by highlighting its spending power.

Parineeti Chopra for La Pink

16 Oct 2024 1:50 PM

La Pink signs Parineeti Chopra as brand ambassador

Through this association, the brand aims to inspire conscious beauty and create a healthier future for both consumers and the planet. 

From left: Rubeena Singh, Siddharth Kelkar and Aditya Aima

15 Oct 2024 11:18 AM

Rubeena Singh moves on from AnyMind Group, replaced by Siddharth Kelkar and Aditya Aima

Kelkar and Aima will jointly spearhead operations for the India and MENA regions.

Virat Kohli

14 Oct 2024 2:04 PM

Digit Life Insurance announces Virat Kohli as brand ambassador

Extends its ongoing 'That’s It' general insurance campaign, which also features the cricketer, to include life insurance.

Anna Ohlin

14 Oct 2024 10:27 AM

We're trying to stay as global as possible but as local as needed: Ikea's Anna Ohlin

In our October issue, Ikea India's country marketing manager, discusses the brand’s marketing strategy, the use of technology and more...

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