Marketing

Varun Koorichh

25 Sep 2024 10:54 AM

McDowell's & Co. enters the white spirits and dark rum space through its X series

Diageo India’s Varun Koorichh discusses McDowell’s expansion, premiumisation, and more...
Influencer Marketing Report 2024

24 Sep 2024 11:51 AM

Influencer marketing industry set to hit INR 5,500 crore by year-end: Report

Influencer marketing represents 11% of the digital media industry and is expected to grow by 25% annually, as per Social Beat's report..
Refuse, reduce and recycle takes on a whole new meaning at service companies according to the author.

23 Sep 2024 11:09 AM

Opinion: Refuse, reduce and recycle

The author explains why telcos must find ways to reward both new and existing customers instead of focusing on the former.
Joy Chatterjee

23 Sep 2024 9:11 AM

We don’t create ads only to sell our products but as a broader message to society: Joy Chatterjee

Mankind Pharma’s Joy Chatterjee on the emerging space in DIY diagnostics, ‘pure vegetarian’ multivitamin offerings, and more…
Rahul Dravid

21 Sep 2024 6:13 PM

Roombr signs Rahul Dravid as brand ambassador

Aims to revolutionise Indian classrooms with AI-powered digital solutions.
The case will be heard on 11 October.

20 Sep 2024 11:09 AM

Bombay High Court restrains Apollo Tyres from running ad that 'ridiculed' Ceat

The court found that the film denigrated and disparaged Ceat's products.
TCS tops India's most valuable brand ranking

20 Sep 2024 10:19 AM

Tata Consultancy Services ‘India's most valuable brand' for third year in a row: Kantar

Zomato is ‘fastest riser' with 100% growth in brand value due to its innovation and expansion into quick commerce, says the report.
Kriti Sanon for Pepe Jeans

19 Sep 2024 3:21 PM

Pepe Jeans signs Kriti Sanon as global brand ambassador

The brand has also unveiled its new autumn/winter collection campaign, 'Very Pepe', featuring the actor. 
Kiran Mandrawadkar

18 Sep 2024 11:00 AM

Kiran Mandrawadkar joins Tonic Worldwide

Will spearhead business growth initiatives and strengthen key alliances across the region.
Milind Shah

18 Sep 2024 9:41 AM

Morris Garages India hands Milind Shah new role

He was head of brand marketing.

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