Marketing

KKR teams up with Vikram Solar ahead of IPL 2025

27 Feb 2025 3:20 PM

KKR teams up with Vikram Solar to inspire a sustainable tomorrow

The brand aims to leverage KKR’s fan base and the sport’s influence to drive awareness and action toward renewable energy solutions.
Mohan Goenka

27 Feb 2025 11:39 AM

A single word change took us from an INR 700 crore to a 20,000 crore market: Emami’s Mohan Goenka

Goenka chatted with us on the brand’s decision to rebrand its men’s fairness cream to ‘Smart and Handsome’, its expansion plans, and more.
Neha Bareja

25 Feb 2025 10:49 AM

Neha Bareja joins Acko Drive

Moves from Acko, where she was senior director - content and influencer marketing.
India's problem of pesky calls is spiralling out of control, according to reports

24 Feb 2025 12:04 PM

Telemarketing: Bane for users, obsolete for brands?

In our latest issue, we explore whether it’s time to retire this OG marketing tool in today’s era of AI and targeted social-media marketing.
Shah Rukh Khan has been roped in as brand ambassador by Elan Group

24 Feb 2025 10:11 AM

Elan Group ropes in Shah Rukh Khan as brand ambassador

With this, the real estate brand is all set to further transcend the boundaries and redefine opulence in the ultra-luxury segment.
Samantha Ruth Prabhu in the Nivea India commercial

20 Feb 2025 5:03 PM

Samantha Ruth Prabhu named ambassador for Nivea India’s Luminous Even Glow range

The brand unveiled its latest skincare range through a TVC featuring the actor.
Ranveer Singh and Petr Janeba

20 Feb 2025 1:12 PM

Škoda Auto India signs Ranveer Singh as 'brand superstar'

To highlight the association, the brand will roll out a film by the end of March.  
(Left) Sonali Ramaiya, Dr. Piyush Gupta

19 Feb 2025 4:37 PM

Roarrr Media to handle social media strategy and communication for GNH India Pharmaceuticals

As part of the collaboration, Roarrr Media will ensure that GNH's messaging reaches a broader audience through impactful digital content.
Vishnu Som (left) and Nadir Godrej

19 Feb 2025 11:22 AM

When companies see values as assets, doing good becomes undeniable: Nadir Godrej

Godrej Industries Group's chairperson highlighted sustainability, inclusiveness, and welfare at the NDTV Profit event.
Deep Bajaj

19 Feb 2025 11:16 AM

Sirona founders buy back the brand from the Good Glamm Group

Deep Bajaj, founder of Sirona, confirmed in a LinkedIn post the completion of the buyback of the feminine hygiene brand.

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