Marketing

Kevin Pietersen

28 Jun 2024 9:56 AM

Make hay while the sun shines, don't listen to those who don't want you to do ads: Kevin Pietersen

Pietersen chats about endorsements, love for wildlife, struggles to monetise social media, and more...
Kartik Aaryan and Kriti Sanon

27 Jun 2024 5:45 PM

Fujifilm gets Kriti Sanon and Kartik Aaryan

With the new collaboration, the brand aims to inspire Gen Z to explore and enjoy the joys of instant photography.
The arm-wrestling competition has three categories.

27 Jun 2024 4:24 PM

Manifest and Pro Panja League partner to launch arm-wrestling event

Called the 'White Collar Pro Panja League', the tournament will be hosted on 19 July in Mumbai.
Office will be located in DLF Cyber City, Phase II, Gurugram

27 Jun 2024 1:43 PM

Suntory Holdings launches Suntory India

The new company will commence its operations in July and will be headed by its MD, Masashi Matsumura.
Sourav Ganguly during the 1999 ODI Men's World Cup

27 Jun 2024 11:08 AM

My only dream brand was the BCCI and Indian cricket, and I’m happy to achieve that: Sourav Ganguly

The former Indian cricket team captain discusses brand endorsements, the dance-off with Hrithik Roshan, and more...
Kiran Khalap

26 Jun 2024 10:47 AM

Kiran's blog: Pseudomature market? How is that a problem?

The author decodes 'pseudomature' markets, a term which he coined and highlights the illusion of competition.
Shrenik Gandhi and Mitesh Kothari

24 Jun 2024 12:03 PM

Cannes Lions 2024: Shrenik Gandhi's reportage from his 'standout session' at the festival

Gandhi lists five takeaways from the session titled 'Rising Phoenix x P&G Studios'.
Winners of the Young Lions competition were announced on day five

21 Jun 2024 4:44 PM

Cannes Lions 2024: Jio's Praptee Sharma and Roshni Govind Iyengar win Young Lions competition

The duo won Gold in the 'Young Lions Marketers' category.
From left: Manisha Sain, Kawal Shoor and Gurdeep Puri

20 Jun 2024 9:01 PM

Cannes Lions 2024: 'Rarely does a CEO or CFO go to the market to get a real feel'

Kawal Shoor, Manisha Sain and Gurdeep Puri stated how the CEO-CMO relationship can be improved.
Sumit Naga

20 Jun 2024 4:26 PM

Bank of Baroda signs Sumit Nagal as brand ambassador

Through this partnership, Nagal will help the bank connect with a younger demographic.

Latest Stories

From left: Sonal Dabral, Divya Agarwal and Piyush Pandey

25 Oct 2025 2:00 PM

'Strong bonds and simple truths'
Himalaya BabyCare's 'India Tiny Talks Summit' campaign.

24 Oct 2025 3:51 PM

Himalaya BabyCare gets the tiniest voices to make the loudest endorsement
MS Dhoni in Arth by Emcure's campaign

24 Oct 2025 2:30 PM

MS Dhoni joins hands with Arth by Emcure
From left: Raj Kamble, Runzhun Rao, Prasoon Pandey, Rajiv Rao, Piyush Pandey and Sumanto Chattopadhyay

24 Oct 2025 1:37 PM

He didn't just create campaigns, he created people: Raj Kamble

Most Read

Titan Eye+'s 'Eye Test Menu' by Ogilvy

30 Sep 2025 5:25 AM

LIA 2025: Ogilvy bags India's first Gold
Manifest's October issue

29 Sep 2025 10:42 AM

Manifest's October issue is out
Siddharth Kumar

26 Sep 2025 10:29 AM

LIA Creative Liaisons 2025: In the city of chance, I'm betting on creativity
Cyrus Broacha

23 Sep 2025 4:01 PM

Cyrus Broacha brings back satire with Newscaustic on News9

Subscribe

* indicates required