Saatvik Green Energy has announced the appointment of actor Kartik Aaryan as its brand ambassador.

Aaryan, known for his grounded persona, relatable storytelling, and aspirational yet rooted appeal, emerged as a perfect reflection of what Saatvik stands for.

Neelesh Garg, chairman and managing director, Saatvik Green Energy, said, “We saw that same integrity, hard work, and humility in Kartik’s journey—from Gwalior to global stardom. That’s when we knew—it wasn’t a pitch, it was a purpose.”

Manik Garg, managing director, Saatvik Green Energy, added, “As we step into a new decade of our journey, Kartik Aaryan becomes not just the face of the brand, but the voice of this belief. With Kartik, we aim to inspire people to choose a cleaner, better, more self-reliant tomorrow.”

Prashant Mathur, CEO, SGEL, said, “Kartik represents the new India—ambitious yet authentic. He’s not just a youth icon—he’s a believer. In ethics, in effort, in empathy."