Gucci has announced the appointment of Lee Know, South Korean singer and dancer and a member of the international group Stray Kids, as its new global brand ambassador.

With his innate sense of style, Know has seamlessly incorporated Gucci into his personal expression, both at official events and in-editorial appearances. 

Recognised for his individuality and artistic spirit, Know brings a distinct energy to Gucci’s evolving narrative, as per the brand. 

As a global brand ambassador, he will participate in a range of the House’s events and initiatives.