Good Game Group has announced Indian cricketer, Rishabh Pant as the global brand ambassador for Good Game. Touted to be the world's first ‘as-live’ global gaming reality show to debut from India, the game introduces a format that blends the thrill of reality television with the high-stakes world of competitive gaming, to crown 'the world’s first gaming celebrity superstar'.

Good Game Group Inc. plans to invest a sum of up to INR 100 crore per year to build and establish the show and has partnered with Spunnge Media for the India rollout. 

Good Game will debut in India through a leading OTT / broadcast partner and the company's YouTube channel, supported by Indian and global watch parties across various social media platforms. 

Rai Cockfield, founder, Good Game, said, “We are honoured and thrilled to have Rishabh on-board as our first global ambassador. Rishabh is an icon in the world of sports and cricket, having proven himself to be a top performer in the world's biggest and most high-pressure platforms. His distinguished personality, flair for the dramatic, and natural talent resonates with people across India and beyond.  We look forward to Rishabh’s help in guiding and determining who is ready to take on the mantle of the next Gaming Superstar in India.” 

Cockfield added, “The global gaming industry has surpassed 3.3 billion players, and generates more revenue than movies and TV combined. Good Game looks to tell the stories of the entertainers driving the rise of this phenomenon and bring gaming closer to the masses. With India having the world’s largest young population and over 550 million active gamers, the country was a natural first choice for us to begin the global rollout. Good Game activates brands through a combination of content, community and custom merchandise through their shop and subscription programs.  Natural product integration is crucial to telling the brand story alongside the stories of the Gamers. Brands have responded tremendously and are excited to support Gamers through this one-of-a-kind opportunity at the intersection of content, community, and commerce.”