Maaza, Coca-Cola India’s homegrown mango drink, has rolled out an AI-powered platform, “Meri Chhoti Waali Jeet,” (my little victory) that brings everyday wins to life that often go unnoticed. 

Conceptualised by Ogilvy India, the platform invites users to upload a photo and share a short narration of their “chhoti waali jeet" (small victory). 

In return, the platform generates a tailor-made animated video in Maaza-style, turning everyday moments into memorable stories. 

For this platform, the brand has also rolled out a campaign featuring actors Genelia and Riteish Deshmukh to spotlight the AI platform's offerings. The campaign comprises a series of three films. 

The first film (above) opens with Genelia emphasising the importance of celebrating every small win. When Riteish, seated across the table, asks how, she challenges him to a playful round of arm wrestling. The scene then transitions into an AI-generated version of the duo, illustrating how users can create personalised videos of their accomplishments.

The second film breaks down the process step-by-step, demonstrating how consumers can simply enter a prompt to generate their own AI video and share their wins on social media.

In the third film, Genelia and Riteish return to the spotlight with the full range of AI-powered features, rooted in moments that are personal and close to the duo. The films cheer the duo on for being present for the little things; they bring the same unspoken understanding that Maaza shares with its audience. 

Ajay Konale, director - marketing, nutrition category, Coca-Cola India and Southwest Asia, said, “Earlier this year, we introduced a new positioning for Maaza, making it an impromptu treat for everyday small wins. With the launch of the ‘Meri Chhoti Waali Jeet’ platform, we’re taking that forward by deepening consumer engagement in a new-age format that’s intuitive, joyful, and socially shareable. As the digital lives of our consumers evolve, Maaza evolves alongside - staying true to its roots of delivering pure happiness while honouring their small but significant moments.”

Sukesh Nayak, CCO, Ogilvy India, added, “Maaza’s association with the celebrations of small wins comes from the simple thought that in an increasingly complex world, Maaza believes in the power of simple joys to enrich our lives. This platform is a digital ode to the beauty of the ordinary, inviting everyone to recognise, appreciate, and share the moments that truly make them smile. It's about recognising every small victory that contributes to a larger sense of well-being and happiness.”