Marketing

From left: Hiral Dadia, Aravind Sanka, Piyush Shah and Shashank ND

19 Feb 2025 11:16 AM

AI is making me work harder than ever before: Shashank ND

A panel at the NDTV Profit Conclave discussed evolving CX, convenience, accessibility and digital marketing.
This decision, which took effect on 13 February 2025, follows high-level discussions between US President Donald Trump and Indian Prime Minister Narendra Modi.

18 Feb 2025 12:05 AM

Whiskey import tariff slashed from 150% to 50%

Brands like Jack Daniel's, Jim Beam, Woodford Reserve, Maker's Mark, Gentleman Jack, and Old Forester stand to benefit from this.
Ardent Alcobev, the premium beverage company is backed by former England cricket captain Kevin Pietersen as a marquee investor.

17 Feb 2025 2:51 PM

Dram Bell Whisky appoints Roll Dot Agency as its AOR

The London-based agency’s India arm will lead brand strategy, creative execution, and digital marketing for Ardent Alcobev’s portfolio.
Hosted by Chitrangada Singh the season features founders of brands like Bira, Chaayos, Forest Essentials, Heads Up for Tails, Veeba, and WickedGud.

17 Feb 2025 11:25 AM

Second season of The Rockford Circle rolled out

The show has been conceptualised by GroupM's Mindshare.
Sharvari Wagh for Sprite

17 Feb 2025 10:33 AM

Sprite signs Sharvari Wagh as brand ambassador

To highlight the association, the brand has also rolled out a campaign, 'Sprite,Thand Rakh’, featuring the actor.
Screenshot from the film

15 Feb 2025 1:56 PM

Adidas serves up a motivational message to team India ahead of the ICC Champions Trophy

The film features Hardik Pandya, Rishabh Pant, Rohit Sharma and Virat Kohli.
The OOH campaign.

14 Feb 2025 11:41 AM

Rebel Foods enters quick-commerce space with Quickies

Debuts in Mumbai with a 15-minute promise of food delivery.
Coors' outdoor advertisement

13 Feb 2025 11:25 AM

The power of misspelling: Are typos taking over marketing?

In the February issue of Manifest, we explore how some brands are leaning into the power of a ‘mistake’ to grab attention and spark buzz.
Rashmika Mandanna

12 Feb 2025 5:58 PM

Rashmika Mandanna to endorse Cetaphil's BHR range

The skincare brand has rolled out a campaign featuring Mandanna to highlight its association. 
Sunil Kataria

12 Feb 2025 10:48 AM

Sunil Kataria steps down as MD, Raymond Lifestyle, joins Godrej Agrovet

He has been appointed chief executive officer and managing director of the agribusiness company, effective 5 May 2025.

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