Marketing

JK Super Cement unveils a new brand identity

11 Sep 2024 3:22 PM

JK Super Cement signs Jasprit Bumrah as brand ambassador

Alongside the partnership, the brand has also revamped its identity.
Archana Agarwal (left) and Santosh Mishra

11 Sep 2024 3:05 PM

Brand safety cannot be a ‘one-size-fits-all’ approach: ISA panel

The session emphasised the need for continuous monitoring and refinement of strategies to ensure ad placements align with a brand’s values.
Ashwin Moorthy

11 Sep 2024 2:10 PM

Godrej Consumer Products elevates Ashwin Moorthy

He was head of marketing, chief marketing officer.
From left: Shreya Godani, Chintan Soni, Gautam Surath, Shashi Udyavar and Tejas Apte.

11 Sep 2024 10:19 AM

Brands need a first-party data strategy as consumers demand clear value for engagement: ISA panel

At ISA's Media Charter, a panel highlighted the importance of first-party data, personalised communication and improved business returns.
The Body Shop

09 Sep 2024 11:12 PM

Auréa acquires The Body Shop

Aims to revive and reclaim the brand's global position in the ethical beauty sector.
Jahnvi Kapoor for Acer

09 Sep 2024 6:43 PM

Acer signs Janhvi Kapoor as brand ambassador

Through this partnership, the brand aims to highlight how it can seamlessly integrate into modern Indian lifestyles.
Katrina Kaif for Xiaomi India

06 Sep 2024 4:47 PM

Xiaomi India signs Katrina Kaif as brand ambassador

Through this association, the brand aims to strengthen its connection with consumers and reinforce its position as a preferred choice.
Decathlon and Zepto collaboration

06 Sep 2024 4:14 PM

Decathlon and Zepto announce strategic partnership

Collaborate to bring Decathlon’s sporting goods catalogue to consumers' doorsteps 'in ten minutes'.
Imperial Blue's sales have steadily declined since their 2019 peak, despite selling 22.8 million nine-litre cases in 2023.

06 Sep 2024 11:06 AM

Pernod Ricard to pour out Imperial Blue, taps Goldman Sachs for INR 5,000 crore sale

With declining sales and "Men Will Be Men" under scrutiny, the spirits seller plans to sell Imperial Blue and focus on premium brands.
Anupam Aashish

06 Sep 2024 10:52 AM

Anupam Aashish joins RP Sanjiv Goenka Group

Was with ABP Group where he served a stint of over 14 years.

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