Assurance Intl has announced the appointment of Anupam Srivastava as its vice president – sales and marketing. 

Srivastava will be responsible for the growth and expansion of the company’s business portfolios across Goodyear (lubricants and filters), STP (lubricants, filters and batteries), and ACDelco (lubricants and batteries).

He moves from Gulf Oil, where he was general manager - all India fleet business and strategic projects. 

Mukesh Sharma, CEO, Assurance Intl, said, “We are delighted to welcome Anupam into the Assurance Intl leadership team. His dynamic vision, operational depth, and proven execution capabilities make him the perfect fit to drive our next phase of growth. His understanding of consumer markets and ability to build high-performing teams will further strengthen our brands and channel networks.”

Srivastava added, “It’s an exciting time to join Assurance Intl. The brands we manage have huge potential to shape the future of the Indian automotive aftermarket. I look forward to working with the team to deliver breakthrough growth and create long-term value for our stakeholders.”

In a career spanning over 22 years, he has also worked with Valvoline Cummins, Castrol, Reckitt Benckiser, and Dabur, among others.