The Bridal Retreat, an experiential offering for bride-to-be, has announced the appointment of Karan Johar as its brand ambassador.

As per the brand, Johar’s deep understanding of love, identity, and emotional transitions marks a defining moment in the evolution of the bridal space—one where grand celebrations meet inner preparation.

The platform is conceptualised and brought to life by E-Factor Experiences.

Samit Garg, co-founder and managing director, E-Factor Experiences, said, “The Bridal Retreat is not just a concept—it’s a commitment. It recognises that while weddings are important milestones, what truly shapes a woman’s journey is how she enters this new phase—mindfully, emotionally equipped, and in tune with her sense of self. With Karan Johar joining us, we’re adding another layer of meaning and purpose to this platform.”

Held across five transformative days, The Bridal Retreat offers a curated mix of identity exploration, wellness practices, movement therapy, communication coaching, and cultural reflection. 

Editions for 2025 will be hosted in Mumbai, Delhi, Bengaluru, Hyderabad, Chennai, Jaipur, and Goa.