Marketing

Swati Bhattacharya

21 Aug 2024 7:37 PM

Swati Bhattacharya to join GCPL's Lightbox

Was FCB India's creative chairperson till February 2024.
Shweta Mehrotra

21 Aug 2024 6:09 PM

Tute Consult elevates Shweta Mehrotra as vice president

She was lead-strategy and operations.
Grapes Worldwide enters international market

21 Aug 2024 5:08 PM

Grapes Worldwide forays into the UK market

This marks the agency’s first-ever international office.
Ruturaj Gaikwad

21 Aug 2024 10:35 AM

Blackberrys collaborates with Ruturaj Gaikwad

The brand released a campaign to showcase the collaboration.
Kantar unveiled its ‘Uncovering consumer decision making in digital commerce’ report

14 Aug 2024 6:51 PM

Online buyers more price sensitive and avail more offers compared to offline buyers: Kantar report

When it comes to selecting a digital payment instrument, ‘brand reputation’ is the primary factor, according to the report.
Varun Dhawan for Center Fresh

14 Aug 2024 12:56 PM

Center fresh signs Varun Dhawan as brand ambassador

The brand has rolled out a campaign 'Aage Badh' featuring the actor.
Amit Sethiya

12 Aug 2024 2:07 PM

Amit Sethiya exits Syska Group

Was head of marketing.
A screenshot from McDonald's festive season campaign

12 Aug 2024 9:24 AM

Festive season 2024: Have brands exhausted ad spends?

In the August issue, we aimed to understand if the festive season continues to hold a pivotal place in the advertising calendar.
Raveena Tandon

11 Aug 2024 6:05 PM

Ghodawat Consumer signs Raveena Tandon as brand ambassador for Star

The FMCG brand has rolled out a campaign featuring Tandon to highlight this association.
IPG Mediabrands expands India footprint with the lanch of Pune office

09 Aug 2024 3:15 PM

IPG Mediabrands launches global capability centre in Pune

To serve as a pivotal hub for media activation, product development, and engineering, to clients spanning multiple industries globally.

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