Marketing

Screenshot from the film

16 Dec 2024 10:24 AM

Music legend and face of 'Wah Taj' Zakir Hussain passes away

The face of Brooke Bond Taj Mahal tea passed on International Tea Day.
Smriti Sekhsaria

16 Dec 2024 10:20 AM

We aim to create an aspirational connection with our audience through Volcan: Smriti Sekhsaria

Moët Hennessy India’s marketing director discusses the launch of Volcan de Mi Tierra tequila in India, premiumisation, and more...
Mandeep Malhotra

16 Dec 2024 12:17 AM

Mandeep Malhotra joins Kho Kho Federation of India

He is the founder and CEO of Srishti Media.
Peppy is co-founded by Devansh Agarwal and Shyamal Gupta. It has secured investment from Rohit Raj of BBKV Productions.

12 Dec 2024 4:56 PM

Bhuvan Bam launches sexual wellness brand Peppy

He has joined the D2C brand as co-founder and investor.
Urvashi Dholakia and Shweta Tiwari in YouTube India's campaign

12 Dec 2024 3:49 PM

YouTube brings an iconic twist to the rivalry of Komolika and Prerna

Recreating a spoof of the characters from the show Kasautii Zindagii Kay, the campaign showcases how the brand is a go-to for anything.
Mayur Hola

12 Dec 2024 10:38 AM

Increase in Swiggy campaigns not because of the IPO: Mayur Hola

The vice president- brand, Swiggy, shares insights on creating an in-house team and marketing strategies after its IPO among other topics.
Amrita Kumar

11 Dec 2024 9:49 PM

Isprava Group appoints Amrita Kumar as vice president - marketing

Moves from Air India, where she was marketing leader - commercial. 
Hershey had turned down a USD 23 billion bid from Mondelez in 2016

10 Dec 2024 11:14 AM

Mondelez 'exploring' opportunity to buy The Hershey Company

A Bloomberg report suggested that this is the second time the owner of Cadbury is looking to make the purchase.
92% of Indians are open to AI-driven personalised drink recommendations.

09 Dec 2024 3:51 PM

Vodka emerges as the top choice for gifting followed by scotch whisky and champagne: Report

Bacardi’s report also revealed that 54% of India wants to celebrate special moments over cocktails.
Nihir Parikh

06 Dec 2024 4:54 PM

Nykaa Fashion's CEO Nihir Parikh steps down

Parikh's exit comes at a time when the fashion segment of Nykaa is experiencing a slowdown amidst its Q-comm initiatives.

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